Celebrity Name: Amanda Seyfried
Brand Name: Hanwha Vision
Deal Type: Global Brand Campaign
Announced: March 25, 2026
Impact: Positions Hanwha Vision’s AI‑driven Proactive Vision Intelligence as more relatable to mainstream audiences while reinforcing Seyfried’s value as a trusted, expressive storyteller for tech-forward brands
- Hanwha Vision has launched a new global brand campaign called “Now You See,” starring Academy Award-nominated actress Amanda Seyfried, spotlighting the company’s Vision Intelligence technology.
- The campaign was directed by Michael Gracey, the filmmaker behind The Greatest Showman, and was shot on a Hollywood soundstage at Sony Pictures Studios.
- The campaign showcases Proactive Vision Intelligence (PVI), Hanwha Vision’s AI-powered video technology, across real-world scenarios including retail, smart city, finance, and education settings.
- Seyfried arrives at this campaign off a career high, having earned double Golden Globe nominations in 2026 for Long Bright River and The Testament of Ann Lee, solidifying her as one of Hollywood’s most in-demand stars.
Amanda Seyfried is stepping into the world of tech. The Emmy-winning actress has teamed up with global security company Hanwha Vision for a major new campaign, and it’s unlike anything she’s done before.
The campaign, titled “Now You See,” introduces Proactive Vision Intelligence (PVI), a technology that turns everyday video footage into smart, actionable insights. From spotting unusual ATM behavior to detecting distress sounds in schools, it’s AI security made real.
Set on a soundstage at Sony Pictures Studios, the film follows Seyfried through a series of audition-style scenarios, each showcasing Hanwha Vision’s AI capabilities in action, from retail heatmaps to 360-degree city cameras.
The campaign was helmed by director Michael Gracey, the creative mind behind the musical blockbuster The Greatest Showman.
This deal comes at a peak moment for Seyfried. Her thriller The Housemaid has crossed $375 million worldwide, and she recently picked up double Golden Globe nominations for Long Bright River and The Testament of Ann Lee.
The partnership adds another marquee brand moment and mirrors other recent actress-fronted campaigns such as Reese Witherspoon’s Wells Fargo collaboration, Luna Blaise’s “The White Edit” campaign with Maje and Pixie Geldof’s work with Monsoon.
Takeaways
This is a smart play for both sides. Hanwha Vision is a B2B tech giant trying to make AI surveillance feel human, relatable, and frankly, a little glamorous.
Who better to front that than one of Hollywood’s most trusted and versatile actresses? Amanda Seyfried doesn’t just lend star power here, she provides storytelling credibility in a space that desperately needs it.
For Seyfried, this is a brand deal that feels curated, not random. After two decades of film and TV excellence, from Mean Girls to The Dropout to The Housemaid, she’s at a point where her partnerships carry weight.
Does having a Hollywood A-lister like Amanda Seyfried make AI surveillance technology feel more approachable to everyday consumers? With Seyfried riding a career high in 2026, how much does her current cultural moment boost Hanwha Vision’s brand recognition?
