Compose Coffee, initially a popular brand mainly in South Korea, has experienced a phenomenal surge in global popularity and user growth, thanks to BTS member V, also known as Taehyung. This significant boost in sales and user engagement has positioned the coffee brand on the global map, indicating the powerful influence of the K-pop superstar.
📈 Skyrocketing User Base: In December 2023, when V, the beloved Layover singer and a key member of BTS, became the face of Compose Coffee, the brand witnessed an astonishing rise in users. Within just 10 days of this partnership, Compose Coffee drew in over 12 million users, a testament to V’s immense global appeal and the brand’s growing popularity.
🌏 Global Sensation Over a Decade: Originating from Busan, Compose Coffee’s transformation into a global sensation is largely attributed to V’s endorsement. His universal appeal across various demographics has played a crucial role in the brand’s rapid expansion.
📣 Official Statement from Compose Coffee: Celebrating the partnership, Compose Coffee expressed their excitement about collaborating with a globally loved artist like V. “Through synergy with the ‘21st-century pop icon’ BTS V, Compose Coffee anticipates even greater growth next year,” they stated, highlighting the strategic importance of this collaboration.
💡 The Impact of Taehyung’s Charm: According to theqoo.net, the brand’s user base jumped from less than 9.3 million to nearly 12 million, gaining 2.6 million new users in just 10 days following V’s endorsement. This growth trajectory underscores the magnetic appeal of Taehyung and his significant impact on the brand’s global recognition.
The partnership between Compose Coffee and BTS’ V is a vivid illustration of how celebrity influence can catapult a brand to international fame. With V’s charm and widespread fanbase, Compose Coffee is now well-positioned to continue its upward trajectory in the global market. 🌍☕🎵
