- Fetty Wap and Jimmy John's have launched the #1738 Fetty W(r)ap Meal, a limited-time offering featuring a new Buffalo Ranch Chicken Wrap, Buffalo-flavored Jimmy Chips, and a drink, named after Fetty's iconic "1738" catchphrase.
- The collaboration drops nationwide on June 29 and includes a digital ad campaign starring Fetty Wap, with the brand describing it as bringing "Wrap Queen energy" to its summer menu.
- JJ Rewards members can grab the meal for $6.79 from July 6–9 using promo code WRAPQUEEN, a nod to Fetty Wap's breakthrough hit "Trap Queen."
- The deal comes just months after Fetty Wap was released from prison in January 2026, where he had served time on federal drug charges, and shortly after dropping his comeback album "Zavier" in March 2026.
Jimmy John’s has officially teamed up with the New Jersey rapper, Fetty Wap, to launch the #1738 Fetty W(r)ap Meal.
The meal features a brand-new Buffalo Ranch Chicken Wrap drizzled with Buffalo Wild Wings Medium Buffalo Sauce, topped with fresh lettuce, tomato, onion, sliced celery, crispy carrots, and homestyle ranch, all wrapped in a soft flour tortilla. The meal is rounded out with new Buffalo-flavored Jimmy Chips and a drink.
The #1738 Fetty W(r)ap Meal goes live nationwide on June 29 at participating locations and through the Jimmy John’s app and website.
The timing is hard to miss. Fetty Wap was released from prison early January 2026, after serving time for federal drug trafficking charges. He wasted no time making moves, announcing his comeback album Zavier in March, releasing it March 27 with 17 tracks and features from Wiz Khalifa and G Herbo.
Fans quickly took to the internet calling summer 2026 a spiritual return to summer 2015 and 2016, when Fetty Wap dominated the Billboard Hot 100.
This is the kind of cultural moment fast-food brands move fast to tap, not unlike how The Kid LAROI partnered with Uber Eats to capitalize on his own artist evolution moment, or how BTS leveraged food and brand storytelling through their ARIRANG partnership.
The Fetty Wap collaboration follows Jimmy John’s proven playbook of aligning products with culturally resonant figures. Past campaigns include pairing with Lil Jon for the “Little John” sandwich, long-running sponsorships with NASCAR’s Kevin Harvick and UFC/WWE’s Brock Lesnar, and a recent toasted sub campaign fronted by Adam Pally.
Adding to the momentum, Fetty Wap is also booked for HOT97’s 2026 Summer Jam at Prudential Center, cementing his full comeback arc just as the wrap hits menus.
Pricing for the #1738 Fetty W(r)ap Meal ranges from approximately $13.29 to $15.29, though the wrap and chips can also be purchased à la carte.
Takeaways
This deal is a textbook example of a brand riding a cultural comeback wave at exactly the right moment.
Jimmy John’s didn’t just slap a rapper’s name on a sandwich, they built the wordplay (W(r)ap) into the product identity, tied the price promo ($6.79) to a Fetty Wap song reference, and dropped it right as nostalgia for the “Trap Queen” era is peaking online.
For Fetty Wap, this is smart brand rehabilitation: high visibility, low controversy, and squarely in the mainstream fast-food lane.
Does the “comeback artist meets fast food” formula feel authentic to you, or does it risk cheapening Fetty Wap’s return? Could the wordplay-driven branding (“Fetty W(r)ap”) set a new bar for how fast food names celebrity meals?
