- UK content creator and DJ Holly Marston, with 1M+ followers across Instagram and TikTok, has signed with INTHEKNOW Global for digital management.
- She exits Free Focus, the Manchester agency that backed her body-confidence-driven fashion content and brand deals with H&M, SKIMS, and Savage X Fenty.
- Holly's content spans fashion, beauty, interiors, relationships, and her DJ sets, performed under the alias DJ KiNi-8.
- The signing extends INTHEKNOW Global's fast-growing UK lifestyle roster, which just added beauty creator Sophie Hannah in May.
Holly Marston has signed with London-based talent and influencer management agency INTHEKNOW Global for digital representation.
The Manchester creator, who DJs under the alias DJ KiNi-8, has built a community of more than 1 million followers across Instagram and TikTok. Her content blends fashion, beauty, interiors, and behind-the-scenes glimpses of her DJ sets, all anchored in confidence, authenticity, and self-expression.
Holly built her early following on body-positive fashion commentary and was previously managed by Free Focus, the UK agency that helped her land partnerships with H&M, SKIMS, and Savage X Fenty.
The move places her alongside a fast-growing INTHEKNOW Global roster. The agency added beauty and lifestyle creator Sophie Hannah for management in May, following earlier 2026 signings across its beauty division.
It mirrors a wider industry pattern: Nailea Devora recently landed with CAA, and food-and-lifestyle creator Tommy Winkler joined Independent Artist Group, as digital talent increasingly seek agencies built for multi-platform growth.
INTHEKNOW Global operates across the UK, USA, UAE, and Europe, connecting brands with creators across fashion, beauty, and lifestyle.
Takeaways
This signing is a bet that Holly’s range (fashion, beauty, interiors, and a live DJ career) has more commercial upside than any single lane on its own.
INTHEKNOW Global isn’t just picking up a fashion-and-beauty name; they’re picking up a creator with a parallel performance career, which opens doors that brand deals alone don’t.
Pairing Holly with Sophie Hannah signals a clear strategy: build a roster of UK women whose content evolves in public and resists being boxed into one category. As more agencies chase “full-stack” creators over single-niche talent, INTHEKNOW Global looks to be positioning early.
Will INTHEKNOW Global push the DJ KiNi-8 persona into festival bookings and brand-backed live sets, not just content deals? Does this signal agencies now valuing multi-hyphenate creators (DJ + fashion + beauty + interiors) over single-niche talent?
