- Italian luxury fashion house Tod's officially announced Stray Kids' HAN as its newest brand ambassador on June 15.
- HAN will make his first official appearance as a Tod's ambassador at the brand's men's presentation during Milan Fashion Week on June 21.
- Tod's has a history of partnering with K-pop talent. The brand previously named NCT's Jungwoo as its first male brand ambassador in Korea, alongside global faces like Xiao Zhan and Joy of Red Velvet.
- This deal makes HAN the last of the eight Stray Kids members to land a solo luxury fashion house ambassadorship, completing a full sweep for the group.
Tod’s is making its boldest K-pop move yet. On June 15, the Italian luxury fashion house announced Stray Kids’ HAN as its newest brand ambassador, sharing: “With his creativity, positive energy, and global influence, HAN embodies the spirit of a new generation while reflecting the timeless values that have defined Tod’s for generations.”
HAN expressed his honor in joining the house, citing his admiration for the brand’s dedication to Italian craftsmanship and timeless style. He is expected to participate in various campaigns and projects with the brand going forward.
The appointment is particularly notable for HAN, who was previously the only Stray Kids member without a solo luxury fashion deal. His bandmates now collectively represent Tommy Hilfiger as a group, while individual members are aligned with Louis Vuitton, Versace, Cartier, Fendi, Bottega Veneta, Gucci, and Burberry.
Just last year, HAN featured in a campaign for Dior Sauvage, a fragrance he personally calls his “scent of fate,” having bought it for himself before any brand relationship existed.
Just as Stray Kids’ Felix was named Global Ambassador and Icon for Adidas in March 2026 and Hyunjin made waves with his GUESS Jeans pop-up campaign in Los Angeles, HAN’s Tod’s deal underscores how systematically luxury houses are locking in Stray Kids members one by one.
On the music front, Stray Kids released their fourth Korean studio album Karma in August 2025, with lead single “Ceremony”, an EDM trap and baile funk track co-written and produced by HAN as part of the group’s in-house production unit 3Racha.
Takeaways
This isn’t just another celebrity brand deal, it’s the final piece of a remarkable puzzle. Every single member of Stray Kids now holds at least one solo luxury fashion ambassadorship, a feat that no other K-pop group has achieved at this scale or speed.
Tod’s gains a face with genuine creative credibility: HAN isn’t just a performer, he’s a songwriter and producer with a reputation built on authenticity, which is exactly what legacy brands are hunting for right now.
The timing with Milan Fashion Week is sharp too, it gives the partnership immediate visibility at the highest level of the industry calendar.
With every Stray Kids member now signed to a major luxury house, is JYP Entertainment quietly running the most effective fashion-industry strategy in K-pop history? Does HAN’s reputation as a creative songwriter make him a more valuable brand partner for a craft-focused house like Tod’s than a more conventional celebrity face might be?
