- Tommy Winkler, aka "The Food Guy," has signed with Independent Artist Group (IAG) for representation.
- The 12.3M-follower TikTok creator continues management with Ingenuity Live.
- IAG plans to expand his reach into TV, podcasting, publishing, live events, and brand deals.
Tommy Winkler, known to his 12.3 million TikTok followers as “The Food Guy,” has signed with Independent Artist Group (IAG) for representation. He’ll continue working with Ingenuity Live for management.
Winkler built his following through food-focused content and a larger-than-life personality, eventually branching into entrepreneurial ventures and brand partnerships. Most recently, he launched the podcast Don’t Ask with Jess and Tommy with his wife, giving fans a closer look at their relationship and careers.
Under the new deal, IAG says it will work with Winkler to expand his presence across TV, podcasting, publishing, live events, brand partnerships, and original content development.
The signing follows a busy stretch for IAG, which recently added Bravo star Kyle Cooke and actress Jada Pinkett Smith for representation.
Takeaways
IAG is clearly betting big on the creator economy, and Winkler’s signing is another sign that digital-first personalities are becoming serious players in mainstream entertainment.
With both Cooke and Pinkett Smith joining IAG’s ranks recently, the agency seems to be building a roster that blends Hollywood credibility with internet-native reach.
Will Winkler’s food content translate into a TV format, or will IAG push him toward publishing/books first? Could this be the start of more food creators getting traditional agency representation?
