- Marques Brownlee (MKBHD) has officially partnered with smart appliance maker CHEF iQ to promote connected kitchen tech.
- The campaign focuses on how smart gadgets, like the CHEF iQ Smart Thermometer, make everyday cooking precise and easy.
- This is Brownlee’s first collaboration with CHEF iQ as he continues expanding his brand beyond traditional consumer electronics.
Leading technology creator Marques Brownlee, known to millions as MKBHD, has joined forces with CHEF iQ for a brand-new smart cooking campaign. The collaboration spotlights how modern tech belongs in the kitchen, focusing on CHEF iQ’s app-connected appliances and smart probe thermometers.
Brownlee uses his platform to show how software and hardware combine to improve daily routines. While best known for evaluating smartphones, electric vehicles, and personal electronics, his shift into smart culinary gear aligns with a broader industry shift toward lifestyle tech.
This partnership marks the first official collaboration between Brownlee and CHEF iQ. Over the years, Brownlee has selectively partnered with brands that prioritize clean engineering, including multi-year collaborations with dbrand on custom hardware skins and Ridge on minimalist everyday carry accessories. He also co-designed everyday sneakers with Atoms.
Meanwhile, CHEF iQ has traditionally teamed up with food creators, professional chefs, and culinary personalities to build trust with home cooks. Partnering with a premier tech reviewer allows CHEF iQ to tap a wider audience of gadgets enthusiasts, following patterns covered in home technology lifestyle campaigns of 2026.
The deal arrives during a busy period for Brownlee. After celebrating fifteen years of his YouTube channel and scaling his creative hub, Studio, into a full-fledged media company, he has continued to break ground across formats.
Alongside winning multiple Webby Awards and hosting the popular Waveform podcast, his latest product initiatives show a creator actively shaping the tech lifestyle space.
Takeaways
This partnership demonstrates how the line between home appliances and mainstream consumer gadgets has completely dissolved.
When a dedicated tech authority like Marques Brownlee endorses a cooking thermometer, it signals that kitchen tools now compete on software, app connectivity, and user experience just as much as build quality.
By choosing a tech creator instead of a celebrity chef, CHEF iQ is reframing cooking as an exact science powered by smart devices, aiming directly at tech-savvy consumers who might never watch a traditional cooking show.
Will tech-focused endorsements make smart kitchen gadgets more appealing to young homeowners than traditional chef endorsements? Which smart home category will tech influencers target next as connected devices take over the household?
