- Antonio Rüdiger arrived at Germany's 2026 World Cup training camp wearing co-branded 424 x Under Armour track pants and a T-shirt, with two bespoke leather jackets, one in German national colors, stored in his luggage.
- The campaign centers on country-inspired distressed leather jackets for Germany, England, Spain, France, and Morocco, each featuring racing-style paneling and co-branded detailing, the full collection is expected to drop via 424inc's website ahead of the World Cup.
- Ollie Watkins and Ferran Torres feature as part of Under Armour's broader World Cup push, both wearing the brand's new Shadow Elite 4 boots at the tournament.
- 424 is set to return to Paris Fashion Week next month for a fuller reveal of the collaboration, with a wider retail release slated for 2027.
LA streetwear label 424, founded by Guillermo Andrade, and Under Armour have unveiled a World Cup-timed collaboration starring Antonio Rüdiger, Ollie Watkins, and Ferran Torres.
The campaign spotlights country-specific distressed leather jackets, built with racing-inspired paneling and co-branded hardware, tailored to Germany, England, Spain, France, and Morocco.
Real Madrid defender Rüdiger showed up to Germany’s World Cup camp with a RIMOWA suitcase covered in 424 x Under Armour stickers and two bespoke leather jackets inside, one bearing German national colors and another featuring the badge of a fictional 424 x Under Armour football team.
Rüdiger has been an Under Armour athlete since 2023, when he departed Nike after over a decade with the brand. The defender recently extended his stay at Real Madrid for the 2026-27 season. Beyond sportswear, he also holds a deal with Rexona, the Unilever-owned antiperspirant brand.
Ollie Watkins arrives at the tournament in career-best form, having just claimed the Europa League title with Aston Villa, the club’s first major trophy in 30 years. The striker also counts Ted Baker and Boots among his recent brand partners.
Meanwhile, Ferran Torres has been one of Under Armour’s most visible football faces. The Barcelona forward previously fronted the brand’s “For Pressure Lovers” campaign alongside Liverpool’s Ibrahima Konaté, a World Cup-timed push running across the UK, France, and Spain.
Beyond football, Under Armour has been expanding its cultural footprint through fashion and music, including pairing with country artist Parker McCollum for a Bouncy Tee campaign.
The 424 x Under Armour collection is expected to become available to the public via 424inc’s website, with a wider store release to follow in 2027.
Takeaways
This campaign is a smart, well-timed play. Under Armour isn’t an official World Cup sponsor, but by teaming with 424, a brand with serious cultural credibility on the Paris runways and LA streetwear scene, they’re showing up where it counts: in the conversation.
Guillermo Andrade turning national football kits into bespoke leather jackets is exactly the kind of move that makes people stop scrolling. It bridges high fashion and athletic performance in a way most sportswear brands struggle to pull off.
The fact that Rüdiger rolled into Germany’s World Cup camp wearing it, rather than a red carpet, says everything about how authentically this landed. For Watkins and Torres, both heading into the tournament in strong form, the timing amplifies the brand’s football credibility even further.
Does a fashion-forward collab like 424 x Under Armour change how you see the brand’s place in sportswear culture? Could Under Armour’s continued investment in European football signal a bigger push to rival Adidas and Nike on the global stage?
