- Kendall Ostrow has joined CAA Creators as an executive focused on business development and digital strategy for clients across film, TV, and sports.
- Ostrow brings over 20 years of experience across The Ellen DeGeneres Show, ID PR, UTA, Candle Media, and most recently YouTube.
- She reports to Brent Weinstein, who leads CAA's Creators division and joined the agency's senior leadership in 2025.
- The hire signals CAA's push to deepen creator economy strategy as digital talent increasingly bridges into mainstream entertainment.
Kendall Ostrow is bringing two decades of digital media expertise to Creative Artists Agency (CAA), joining its Creators division as an executive focused on business development and digital strategy.
Ostrow’s career reads like a roadmap of the digital media era. In 2007, she joined The Ellen DeGeneres Show to build its early social media presence, a pioneering move at the time.
She then moved to ID PR in 2010, followed by a 2013 stint at UTA, where she helped launch the agency’s digital data and insights practice. In 2022, she led business development at Candle Media before transitioning to YouTube in 2025.
This signing follows a broader wave of talent industry moves into CAA. Earlier this year, Hannah Davis joined CAA’s Motion Picture Literary department from WME, and Devin Landau made the move to CAA from TBA Agency.
At CAA, Ostrow will work across the agency to connect creators with studios, streamers, brands, and broadcasters. She reports to Brent Weinstein, the senior executive who oversees the Creators division, which reps digital talent including iShowSpeed, Liza Koshy, and Rhett & Link.
Takeaways
Kendall Ostrow isn’t just another hire, she’s a signal. CAA Creators is building out its executive bench with people who have lived inside the creator economy, not just adjacent to it.
Ostrow’s path from The Ellen DeGeneres Show’s social team to YouTube’s halls makes her one of the most seasoned digital strategists walking into any major agency right now.
The timing is sharp too. The creator economy is no longer a niche lane, it’s a primary revenue stream for entertainment, and CAA is clearly positioning itself as the agency that can straddle both worlds: legacy Hollywood and digital-native talent. Brent Weinstein’s growing team is now stacked with credentialed operators, not just agents.
For YouTube, losing Ostrow after just a year is worth noting. This is the kind of talent that platforms and studios compete over, and CAA just won that round.
Will Ostrow’s deep platform relationships, especially at YouTube, give CAA’s creator clients a competitive edge in deal-making? Does this hire suggest CAA is preparing to launch dedicated digital strategy services beyond traditional representation?
