- BLACKPINK's Jisoo has been officially unveiled as Salomon's newest global ambassador, with the announcement shared on May 28, marking the beginning of a long-term partnership between the French mountain sport lifestyle brand and the singer-actress.
- Campaign photos feature Jisoo wearing Salomon's XT-Whisper sneakers, offering the first look at how the collaboration will bring the brand's technical footwear into casual, everyday wardrobes.
- Having already served as ambassador for Dior, Cartier, and Alo, Jisoo now adds Salomon to her growing portfolio, as the French brand deepens its push into a more diverse conversation merging fashion, music, and technical expertise.
- The appointment is strategically timed: Salomon surpassed $2 billion in revenue for the first time in 2025, and Jisoo's massive following in China and broader Asia directly supports the brand's accelerating growth in those markets.
Jisoo is officially the newest face of Salomon. The BLACKPINK star has been unveiled as the French mountain sport lifestyle brand’s global ambassador in a long-term partnership announced on May 28.
Jisoo shared how growing up near the mountains of South Korea shaped her genuine connection to the outdoors, and described the partnership as natural given Salomon’s balance of functionality, movement, and style. This marks her first partnership with the brand.
On the brand side, Salomon appointed actor Bai Jingting as its first outdoor fashion spokesperson in 2024, accelerating its push into mainstream culture, while earlier in 2026, French-Moroccan singer Dina Ayada fronted the brand’s XT-Whisper campaign, with the shoe quickly becoming a fan favorite after its 2024 relaunch.
For Jisoo personally, it has been a remarkable run. She released a duet with Zayn Malik titled “Eyes Closed” in 2025 and starred in the Netflix series “Boyfriend on Demand,” premiering in March 2026, earning the Cannes International Series Festival’s Madame Figaro Rising Star Award this year.
Her brand work has been equally impressive: just as Jennie was named Global Ambassador for Vaseline’s Body Care Collection, Jisoo continues to expand her own endorsement footprint including starring in Dior’s beauty campaign with Jisoo, Anya Taylor-Joy, and Willow Smith.
The Salomon appointment arrives as the brand’s lifestyle-focused Sportstyle line continues to be a powerful growth engine for Amer Sports-owned Salomon.
Takeaways
Jisoo adding Salomon to a portfolio that already includes Dior, Cartier, and Alo is a statement move, and a deliberate one. This isn’t the typical luxury-to-luxury ambassador play.
Salomon sits at the intersection of performance, fashion, and outdoor culture, and Jisoo’s involvement signals that the brand is serious about competing not just in trailrunning circles but in the global style conversation.
For a brand that just crossed $2 billion in revenue and is aggressively expanding in Asia, attaching Jisoo’s name, one of K-pop’s most recognizable faces, to their growth story is smart business, not just a PR win.
Could this partnership lead to a Jisoo x Salomon co-designed sneaker or apparel drop, especially given the XT-Whisper spotlight in the campaign imagery? As gorpcore and outdoor aesthetics continue dominating global streetwear, which other K-pop stars could we expect to see partnering with performance-lifestyle brands next?
