- Jo Dee Messina has signed with Creative Artists Agency (CAA) for worldwide live music and touring representation, with Kylen Sharpe serving as her responsible booking agent.
- Messina simultaneously inks a new management deal with mtheory, with Cameo Carlson stepping in as her manager, replacing her previous management at Red Light Management.
- The signing coincides with the June 5, 2026, release of Bridges, her first studio album in over a decade, and the launch of her Bridges Tour: Celebrating 30 Years of Jo Dee Messina.
- Messina continues her US publicity partnership with Big Hassle Media.
Jo Dee Messina has signed with Creative Artists Agency (CAA) for talent representation, with Kylen Sharpe serving as her responsible booking agent. She simultaneously transitions her management to mtheory, where Cameo Carlson will serve as her manager.
The move marks a departure from her previous booking representation at THE·TEAM and from Red Light Management.
The timing aligns with Messina’s most active creative stretch in years. Her new album Bridges drops June 5, 2026, and she has announced the Bridges Tour: Celebrating 30 Years of Jo Dee Messina, a North American run honoring her three-decade career. She is also set to perform at CMA Fest on June 5 at Nissan Stadium in Nashville.
CAA has been on an active country and Americana signing spree. Just earlier in 2026, the agency signed MŌRIAH and has also added Omar Apollo.
Messina continues her US publicity with Big Hassle Media.
Takeaways
This isn’t just a routine agency switch, it’s a strategic reset timed almost perfectly with Messina’s creative comeback.
Signing with CAA and mtheory simultaneously, right before a long-awaited album drop and a 30th anniversary tour, signals a deliberate, well-coordinated push to relaunch her brand at scale.
CAA’s global touring infrastructure gives her the reach that a milestone anniversary tour demands, and mtheory’s involvement suggests a team serious about building something beyond just filling tour dates, think brand partnerships, media plays, and fan experience expansion.
The fact that Big Hassle Media stays on for US publicity means the core team around her is tight and intentional.
Will CAA’s worldwide reach finally open up consistent international touring markets for Messina after years of primarily domestic bookings? With mtheory now handling management, what new brand or media deals could be on the horizon beyond live touring?
