- Cannelle, the 22-year-old Aix-en-Provence-born, L.A.-based electropop artist, has signed with ROAM for worldwide live music representation, excluding North and South America.
- Lucy Atkinson of ROAM will serve as her primary booking agent for the covered territories.
- Cannelle previously held live representation with Relatable; this new deal signals a clear push toward scaling her live presence internationally.
- The signing comes as Cannelle builds momentum off a string of acclaimed singles, including "FILLE," "DIAMOND CUTS," and "MP3," and a debut mixtape expected in early summer 2026.
Cannelle, the 22-year-old French-born, Los Angeles-based electropop artist, has signed with ROAM for worldwide live representation, excluding North and South America. Lucy Atkinson will handle her account at the agency. She was previously repped for live by Relatable.
Born in Aix-en-Provence and now based in L.A., Cannelle made her music debut in 2024 with the single “LUCKY,” quickly building an online fanbase drawn to her maximalist synth-pop sound and DIY Tumblr-era aesthetic.
She has since delivered a steady run of sharp club-ready singles: “CLOVER,” “DIAMOND CUTS,” “FILLE,” and “MP3,” and in early 2026, opened for Ninajirachi on her North American tour. A debut mixtape is due in early summer 2026, featuring production from Oscar Scheller, Warpstr, and Chicken.
Beyond music, Cannelle has built a parallel modeling career working with Valentino, Marc Jacobs, and Rimowa, alongside features in Schön Magazine and King Kong Magazine.
ROAM, the global independent agency formed in September 2025 from the merger of Arrival Artists and ATC Live, has been actively building its international electronic and left-field pop roster.
The agency recently signed Oli XL and Exit Void to similar worldwide deals, pointing to a deliberate focus on the genre space Cannelle inhabits.
Takeaways
Cannelle’s move to ROAM is a well-timed one. She’s not just signing with a booking agency, she’s plugging into what is now the world’s largest independent booking agency, one that has been deliberately scooping up boundary-pushing electronic and left-field pop talent.
With a debut mixtape on the way, a high-profile support slot for Ninajirachi already under her belt, and a dual identity as both a fashion insider and a credible musical force, Cannelle is clearly being set up for a serious international live push.
Lucy Atkinson, who has previously championed artists like Alice Glass, Erika de Casier, and Ecco2k, is exactly the kind of taste-led agent this kind of artist needs.
The fact that North and South America are excluded suggests those territories likely have their own dedicated representation already in place or on the way.
With ROAM quietly stacking a roster of electronic and alt-pop acts, are they positioning themselves as the go-to live agency for the genre’s next wave? Is Cannelle’s dual fashion-and-music identity an asset that sets her apart, or does it risk diluting her focus as she scales her live career?
