- Oli XL has signed with global independent booking agency ROAM for worldwide live representation, excluding North and South America
- Lucy Atkinson will serve as his primary agent, continuing a relationship that carried over from ATC Live, which merged with Arrival Artists to form ROAM in September 2025
- The signing follows the release of Lick The Lens – Pt. 1 (August 2025) on Warp Records, Oli's first full project in six years, featuring Ecco2k, Chanel Beads, James K, and Ouri.
- With Part 2 of Lick The Lens in the works, this signing sets up the infrastructure for a major international touring push
Stockholm-based experimental producer Oli XL has signed with ROAM for worldwide live touring representation, excluding North and South America. Lucy Atkinson will handle the territory.
Oli first made waves with his 2019 debut Rogue Intruder, Soul Enhancer, a cult-classic blend of patchwork sampling, personal field recordings, and fragmented vocals that planted him firmly at the intersection of glitch and forward-thinking electronic pop.
After signing to iconic label Warp Records, years of label friction followed, with fans flooding his comment sections with “Free Oli” as a rumored album remained shelved.
After a four-year standoff, Oli took matters into his own hands, self-funding and force-dropping Lick The Lens – Pt. 1 on August 27, 2025, alongside collaborators Ecco2k, Chanel Beads, James K, and Ouri. The project landed as one of the most acclaimed electronic releases of the year. Part 2 is now in active development.
On the agency side, Atkinson, formerly of Earth Agency and then ATC Live, transitioned to ROAM when the two agencies merged to form the world’s largest independent booking agency.
ROAM has been aggressively building out its electronic and experimental roster, having recently signed Jackson Marshall for global representation excluding EU/UK and Exit Void for worldwide representation excluding North America and Austria.
With 80+ agents across six global offices and 800+ artists on its books, ROAM brings serious live infrastructure to an artist whose moment is undeniably now.
Takeaways
Oli XL spent years as one of electronic music’s most influential and most invisible figures simultaneously. The “Free Oli” saga wasn’t just fan frustration, it was a slow-burn story about an artist fighting for creative control while a label sat on a record the underground desperately wanted.
Lick The Lens – Pt. 1 wasn’t just a comeback; it was a statement. Now, with Part 2 incoming and a serious global booking partner in place, Oli isn’t just reemerging, he’s building the kind of live career infrastructure that matches the outsized influence he’s always had.
Lucy Atkinson landing him is also telling: she has long championed experimental, boundary-pushing artists, her roster reads like a who’s who of the electronic avant-garde, and Oli fits that vision perfectly.
With Part 2 of Lick The Lens on the way, could a full European festival run in summer 2026 finally give Oli XL the mainstream live moment his cult following has been waiting for? Does ROAM’s exclusion of North and South America hint at a separate North American booking deal in the pipeline, and who might land it?
