- Veteran Hollywood publicist Jeffrey Chassen has launched his own boutique PR firm, Gingham PR, after serving as Head of Los Angeles Operations at Vision PR.
- Chassen previously spent over a decade at BWR Public Relations as VP of Talent and was a founding VP at imPRint, before a brief detour into production at Nikolaj Coster-Waldau's ILL Kippers Productions.
- Gingham PR will offer clients a "broader spectrum of strategy and deliverables" beyond traditional personal PR, with a bespoke, boutique-focused approach.
- A high-profile roster of talent is expected to follow Chassen to the new firm, including Emmanuelle Chriqui, Jimmi Simpson, Luke Macfarlane, and Daniella Pineda, among others.
Veteran Hollywood publicist Jeffrey Chassen has officially gone independent, launching boutique firm Gingham PR.
Most recently Head of LA Operations at Vision PR, Chassen brings over a decade of experience from BWR Public Relations, where he rose to VP of Talent, and from imPRint, where he was a founding VP.
In 2019, he briefly pivoted to production as Head of Development for Nikolaj Coster-Waldau’s ILL Kippers Productions before returning to PR.
Chassen joins a growing wave of reps going independent, much like Raquelle David, who launched New Story to champion global filmmakers, and similar to Michael Bryan’s launch of Southern Drift.
Gingham PR’s early client roster is expected to include Daniella Pineda, Dyllon Burnside, Emmanuelle Chriqui, Genevieve Angelson, Jimmi Simpson, John Hoogenakker, Joy Bryant, Kiele Sanchez, Luke Macfarlane, Mark Feuerstein, and Michael Barbieri, among others.
Takeaways
Chassen’s launch of Gingham PR is the latest signal that Hollywood’s PR landscape is quietly but meaningfully restructuring.
Established publicists with deep rosters and decades of industry trust no longer need the infrastructure of large firms to retain their clients, and increasingly, talent prefers it that way.
The boutique model gives both sides something bigger agencies often can’t: intimacy, strategic flexibility, and undivided attention.
The fact that a roster of this caliber is following Chassen out the door on day one says everything about where the real value sits, in the relationship, not the company name on the door.
Does the growing exodus of senior publicists from large PR firms signal a structural weakness in the traditional agency model? Could Gingham PR’s launch inspire other mid-to-senior level publicists still inside large firms to make a similar leap?
