- Travis Scott dropped the first campaign preview for his Cactus Jack x Oakley collab on May 7, 2026, featuring over a dozen active and retired NFL stars, led by Tom Brady, Jalen Hurts, and Saquon Barkley.
- The collection covers three styles (the Straight Jacket 99, Plantaris, and Eye Jacket Redux) with no release date or pricing confirmed yet.
- Scott has served as Oakley's first-ever Chief Visionary Officer since 2025, making this campaign a direct product of that ongoing creative role.
- All campaign subjects are shot in a dark studio setting, photographed wearing the dark frames with studio light strips reflecting off the lenses.
Travis Scott just dropped the first look at his Cactus Jack x Oakley collab, and the roster he assembled is hard to argue with.
Campaign imagery released May 7 features Tom Brady, Jalen Hurts, Saquon Barkley, DeVonta Smith, Jayden Daniels, Ashton Jeanty, Alvin Kamara, Davante Adams, Odell Beckham Jr., Drew Brees, Damar Hamlin, and boxer Terence Crawford.
They are all photographed in dark studio setups, wearing shades with light strips reflected across three styles: the Straight Jacket 99, Plantaris, and Eye Jacket Redux. No release date or retail pricing has been announced; fans can register for updates at the Cactus Jack Oakley site.
Scott was named Oakley’s first-ever Chief Visionary Officer in 2025, a move that followed earlier Cactus Jack x Oakley drops and positioned him as an architect of the brand’s creative vision, not just a face.
Oakley has been building that same cultural momentum across sports: Jaylen Brown and Kylian Mbappé fronted Oakley’s Players Collection campaign while the brand has also collaborated with Brain Dead, SATISFY, and Palace in recent cycles.
Scott’s deal portfolio beyond Oakley runs deep. He’s active with Nike/Jordan Brand (Jumpman Jack drops are rolling through 2026), launched a Beats by Dre campaign in December 2025, and dropped a Cactus Jack x WWE capsule during WrestleMania 41 weekend.
The move mirrors a growing trend of musicians owning eyewear narratives. much like A$AP Rocky tapping Nas to front his eyewear campaign with Ray-Ban.
Tom Brady. now Fox Sports’ lead NFL analyst on a 10-year, $375M deal and a minority owner of the Las Vegas Raiders, brings post-retirement brand power to the shoot. So does Super Bowl LIX champion duo Jalen Hurts and Saquon Barkley, fresh off their Eagles title run.
Takeaways
Scott isn’t just attaching his name to Oakley as Chief Visionary Officer, he’s steering the brand’s creative direction at the highest level. Dropping campaign imagery before a release date is a deliberate hype mechanic straight from the sneaker playbook: manufacture demand, then deliver.
Pulling Brady, Hurts, and Barkley into the same frame signals this collab isn’t aimed solely at streetwear consumers, it’s going after the full sports and culture mainstream.
Oakley’s streak of high-visibility collaborations (Brown, Mbappé, Brain Dead, Scott) marks a brand that’s clearly firing on all cylinders right now.
With no release date yet, how hard is this collab going to be to cop, and is the pre-hype strategy working on you already? Brady, Hurts, Barkley, active titles and post-career prestige in one frame. Does blending both eras of NFL stardom make this campaign smarter than the average sports collab?
