- Keely Hodgkinson, 24, the reigning Olympic 800m Gold medalist from the Paris 2024 Games, has signed with WME Sports for off-field representation.
- Hodgkinson moves to WME following a career-defining period that saw her hold the Olympic, World, European, and World Indoor titles simultaneously.
- Agent Max Eisenbud, Head of Client Representation at WME Sports, will handle her account, the same executive who oversees top tennis stars like Coco Gauff and Iga Swiatek.
- The deal is expected to significantly expand Hodgkinson's commercial portfolio, building on existing partnerships with Nike and Omega.
WME Sports has signed Keely Hodgkinson, the 24-year-old British middle-distance runner who is currently the most decorated active 800m athlete in the world.
Hodgkinson moves to the agency from Forte Sports Talent following an unbelievable period that included a gold at the Paris 2024 Olympic Games.
Hodgkinson’s rise to the top of middle-distance running has seen her hold the Olympic, World, European, and World Indoor titles at the same time. Beyond her athletic achievements, she was named BBC Sports Personality of the Year in 2024 and received an MBE in 2025 for her services to athletics.
She holds the British 800m record of 1:54.61, the world women’s indoor record of 1:54.87, and the world indoor best for the 600m of 1:23.41.
In March 2026, capturing the first world indoor title of her career brought the curtain down on an exceptional winter that could barely have gone any better.
At WME, she will be repped by Max Eisenbud, who was promoted to head of client representation for WME Sports, overseeing the agency’s business across tennis, golf, action sports, and sports content.
Eisenbud’s recent sports signings mirror an aggressive expansion strategy, much like when WME Sports signed Blair Wheeler for North American representation and when Johni Broome signed with WME Basketball.
Following her Olympic success, Hodgkinson’s commercial profile surged, attracting partnerships with brands such as Nike and Omega.
Takeaways
This is a landmark move, not just for Hodgkinson, but for track and field as a sport. When the world’s most dominant 800m runner lands at a powerhouse agency like WME Sports, it signals the industry’s growing belief that athletics stars belong in the same commercial conversation as tennis and golf icons.
With Max Eisenbud, the man who built Maria Sharapova and Li Na into global brands, now steering her off-field career, Keely Hodgkinson is positioned for a commercial explosion.
Can WME Sports turn Keely Hodgkinson into a mainstream crossover star the way they have with top tennis players? Will this signing push other elite track and field athletes to seek representation from major Hollywood-linked agencies?
