Holly Shervey Signs For Artists First For Management

Celebrity Name:Holly Shervey
New Representation Type:Management Company
New Company:Artists First
Primary Agent:Maggie Haskins, Peter Principato
Department:Film/TV – Management
Territory:Worldwide
  • Holly Shervey has signed with Artists First for management, with Maggie Haskins and Peter Principato overseeing her representation.
  • Shervey is the creator and star of Crackhead, which premiered in March 2026 on HBO Max Australia and Channel Three in New Zealand.
  • She continues with Lion Rock Management for worldwide representation and previously was managed by Brave Artists Management.
  • Artists First has been active with new signings in 2026, recently adding Jason Lee and Mel Rodriguez to its roster.

New Zealand actor, writer, and creator Holly Shervey has signed with Artists First for management, with managers Maggie Haskins and Peter Principato now in her corner. She previously was managed by Brave Artists Management and continues with Lion Rock Management for worldwide representation.

Shervey is best known as the creator and lead of Crackhead, a darkly comic series about addiction and rehab that premiered in March 2026 on HBO Max Australia and Channel Three in New Zealand.

With over 100 episodes of original work to her name, including the series Auckward Love and Millennial Jenny, she’s one of the most prolific writer-creators to emerge from New Zealand in recent years.

Her international screen credits include Apple TV’s creature feature The Tank and Prime Video’s American Playboy: The Hugh Hefner Story.

Artists First has been building momentum with its signings this year. The firm recently brought on Jason Lee and Mel Rodriguez, signaling the company’s continued focus on multi-hyphenate talent.

Shervey is currently in development on a trans-Tasman psychological thriller and a broadcast adaptation of Millennial Jenny.

Takeaways

This signing is a meaningful step for Holly Shervey’s international career push. With Crackhead already airing in Australia and New Zealand and two projects in active development, the timing makes sense.

Landing at Artists First alongside veterans Maggie Haskins and Peter Principato gives her a clear path toward broader US and international visibility.

The dual-management setup with Lion Rock Management suggests a deliberate strategy to keep her roots in the New Zealand market while aggressively expanding abroad.

And for Artists First, adding a creator with 100+ episodes already under her belt is exactly the kind of proven, low-risk bet that signals where the company is positioning itself.

Could Crackhead follow the path of other dark comedies and land a major US streaming deal on the back of this signing? Will Artists First’s continued focus on writer-creator talent reshape how the firm is perceived in Hollywood?

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