- United Talent Agency (UTA) has signed Paris-based DJ and producer TRYM for live music and touring representation in the United States, with Global Head of Electronic Music Steve Gordon as his agent.
- TRYM, born Martin Drack in 1997, built his name blending hard dance and hard techno with melodic storytelling, performing over eight years at Tomorrowland, EDC Las Vegas, Ultra, Boiler Room, Dour, Les Ardentes, and Les Vieilles Charrues.
- Connected Artists retains booking representation across Africa, Australia, Europe/UK, and the Middle East, while Dona Agency continues as his management company.
- The signing adds one of Europe's most in-demand hard techno names to UTA's expanding electronic music roster, a department Gordon has grown aggressively since Circle Talent Agency's 2018 acquisition by UTA.
TRYM has signed with United Talent Agency (UTA) for live music and touring representation in the United States. Agent Steve Gordon, UTA’s Global Head of Electronic Music, serves as his primary agent.
The Parisian DJ and producer, born Martin Drack in 1997, spent the last eight years carving out a distinct lane by bridging hard dance and hard techno with melodic, emotionally driven sets.
His breakthrough arrived with a 2019 Boiler Room Possession Paris performance that announced him to a global audience. Since then, he has headlined stages at Tomorrowland, where he played the Atmosphere and Freedom stages, alongside appearances at EDC Las Vegas, Ultra, Les Vieilles Charrues, Dour, and Les Ardentes. He is also the founder of the COLOR label and released the single “Don’t Hide Your Face” in 2025.
Much like RUBII, who expanded her Americas footprint through UTA, TRYM’s signing targets a step-change in his North American touring presence.
Gordon, who co-founded Circle Talent Agency before UTA’s acquisition in 2018, has built one of the most powerful electronic rosters in the industry, with recent additions including dance and pop acts that reflect UTA’s growing genre range.
Earlier in 2026, Janelle Monáe also joined UTA for representation, underlining the agency’s push across music’s diverse landscape.
Connected Artists retains booking representation across Africa, Australia, Europe/UK, and the Middle East, while Dona Agency continues in the management seat.
Takeaways
This signing tells a clear story: hard techno is no longer a niche underground export, it’s becoming a touring business with serious commercial infrastructure behind it.
TRYM’s move to UTA for U.S. representation is a strategic escalation, not just a routine agency switch. Steve Gordon and his team built their reputations turning underground electronic acts into hard-ticket touring headliners, and that is precisely the playbook TRYM’s camp appears to be running.
The territorial split, UTA in the U.S. while Connected Artists holds Europe, Africa, Australia, and the Middle East, is also smart architecture. It keeps relationships intact in markets where TRYM is already established while opening a fresh lane in America, where his profile is still rising and the ceiling is high.
The fact that TRYM continues with Dona Agency for management suggests his team trusts the existing career framework, they’re adding firepower in one key market, not rebuilding from scratch.
Can hard techno, still largely an underground movement in the U.S., sustain major hard-ticket touring the way EDM, house, and dubstep have, and will TRYM be one of the artists to prove it? Which U.S. festivals, beyond EDC Las Vegas, are the logical next steps for TRYM to crack as his American campaign begins?
