- RUBII has expanded her existing deal with United Talent Agency (UTA) to now include the Americas (both North and South America) for live music and touring, with agents Jacob Simone and Noah Simon leading the territory.
- UTA previously held worldwide booking representation for RUBII across all territories excluding the Americas; she now has full global coverage under the agency.
- RUBII previously held booking representation in The Americas with outer/most Agency while she retains Wired PR for all publicity.
- The expansion arrives on the back of a Glastonbury performance, her single "Keep Hush" with Amaria BB, and a March 2026 North American run through New York and Toronto.
RUBII is going truly global. The Birmingham-born alt-R&B artist has expanded her existing live music and touring deal with United Talent Agency (UTA) to now include the Americas, with agents Jacob Simone and Noah Simon taking point on the territory.
UTA previously represented her worldwide in all regions outside North and South America. This expansion gives the agency full global coverage of her live business.
Across three critically regarded EPs: Repose (2020), Olive Green (2023), and Change & Remain (2024), RUBII has shaped a sound rooted in neo-soul, hip-hop, jazz, and R&B, with her breakout single “Jealousy” amassing millions of streams and affirming her growing global reach. She most recently released “Keep Hush,” a striking collaboration with Amaria BB.
RUBII clocked 18 live dates in 2025 and has already delivered 8 shows in 2026, including a March North American run through New York and Toronto, a market UTA will now fully service going forward. Upcoming dates in Sunderland, London, and Sydney further underscore the momentum behind the expansion.
UTA has been actively deepening its international live music footprint, with moves like Janelle Monáe signing with UTA for representation and Ahmed Saad joining UTA reflecting the agency’s push across diverse global markets.
RUBII continues with Wired PR for publicity, whose roster includes Little Simz, Jorja Smith, and Central Cee.
Takeaways
This isn’t a new relationship, it’s a vote of confidence in one already working. The fact that UTA held RUBII’s worldwide booking outside the Americas tells you the agency already believed in her.
Extending that to include North and South America suggests the groundwork has been laid: the March 2026 North American dates likely served as a proof of concept, and now the infrastructure is in place to go bigger.
Full global coverage under one agency also means tighter routing, stronger festival pitches, and a unified strategic vision for her live career, no more territory handoffs or coordination gaps.
With full Americas coverage now locked in, should fans expect a dedicated North or South American headline tour announcement soon? South America is an often-overlooked market for UK alternative artists, could this deal open doors to festivals like Lollapalooza Brasil or Primavera Sound Buenos Aires?
