- AI-powered fashion discovery app OneOff has raised a total of $4 million in funding, with Shay Mitchell, Quavo, and Aryna Sabalenka joining as its newest investors alongside earlier backers including the Hermès Family Office, Rob Lowe, and UTA chairman Jeremy Zimmer.
- All three new investors will receive verified profiles on the platform, which allows celebrities to share directly shoppable outfit information with fans across partner retailers including Ssense, Net-a-Porter, and Revolve.
- OneOff, launched in October 2025, is gunning to be the "Spotify of fashion," using AI to turn celebrity style into a personalized, continuously curated feed rather than a string of affiliate links.
- The investment round will fund product development, a web version of talent profiles, new creator tools, and an expansion into men's style with athletes and artists.
AI-driven fashion discovery platform OneOff revealed a new round of celebrity investors on Monday: Shay Mitchell, Quavo, and Aryna Sabalenka.
To date, including this new round, OneOff has raised $4 million in funding from the Hermès Family Office, Quiet Capital’s founder Lee Linden, Patron Fund, Rob Lowe, Matt George, UTA’s chairman Jeremy Zimmer, and WME’s Brad Slater, alongside Claire Holt and social media creators Brooks Nader and Olivia Ponton.
Similar celebrity-backed tech investments have been making waves across industries. Just as Jeremy Renner invested in RapidSOS as both a financial backer and brand partner, Mitchell, Quavo, and Sabalenka are not passive investors, they’re active users with verified profiles on the app.
The platform currently hosts verified talent profiles for celebrities including Emma Roberts, Winnie Harlow, Kate Hudson, Suki Waterhouse, Emma Chamberlain, Chanel Iman, PartyNextDoor, and Riley Keough. New profiles for Paris Hilton and Claire Holt are also being introduced.
Launched in October 2025 by founders Bobby Maylack and Emir Talu, the app lets fans get instantly shoppable information directly from celebrities and creators, without reverse image searches or affiliate link hunting.
Maylack and Talu pointed to the AI fashion landscape estimated to explode from $2 billion to $26 billion by 2032 as the impetus behind the app’s launch.
For Shay Mitchell, this adds to an already active entrepreneurial streak. Mitchell recently expanded her Gen Alpha skincare brand Rini with new Face and Body Crayons and Full Face and Eye Wipes in 2026, and signed on as a Capital One brand ambassador in March 2026.
She also became OGX Haircare’s first global brand ambassador in April 2025. OneOff marks Mitchell’s first known equity investment in a fashion tech platform.
Quavo is similarly active on the music and events circuit right now. He recently joined forces with producer Bnyx on the new single “Huncho Step,” a mix of dance, electronica, and hip-hop released April 16, 2026.
He has also revealed plans for a new album with Pharrell, and has previously partnered with BooHooMAN on a fashion collection, making the OneOff investment a natural extension of his existing fashion interests.
Aryna Sabalenka brings serious on-court momentum to the deal. In 2026 alone, Sabalenka has already won titles in Brisbane, Indian Wells, and Miami, completing the Sunshine Double.
In June 2025, Sabalenka became a global ambassador and minority shareholder of IM8, a health supplement brand co-founded by David Beckham. She also recently debuted a new Wilson Blade v10 racquet campaign, dropping a new advertisement alongside a cover shoot for Esquire.
This cross-industry trio (an actress-entrepreneur, a rapper, and a world No. 1 tennis player) signals that OneOff is deliberately building a roster of culturally diverse, style-forward voices to validate its platform.
The brand investment playbook is evolving fast, as seen in deals like Maria Sharapova and Gabriela Hearst’s investment in wellness brand Amulet, athletes and artists are increasingly becoming equity stakeholders, not just spokespeople.
Takeaways
OneOff isn’t just collecting celebrity names, it’s building a flywheel. When investors are also active platform users with verified profiles, their audiences follow. That’s free distribution, authentic content, and social proof all rolled into one.
The $4M raised is modest, but the cultural capital these three investors bring could be worth far more at scale. Sabalenka’s IM8 deal and Mitchell’s Rini and BÉIS ventures show both women understand the power of equity over endorsements.
nd with Quavo eyeing a new Pharrell album and headlining college festivals, his fashion-forward fanbase makes him a potent acquisition engine for the men’s style vertical OneOff is actively expanding into.
With Sabalenka already holding equity in IM8 and now OneOff, is the era of athlete-as-venture-capitalist fully here, and what does that mean for traditional endorsement models?
Quavo’s involvement opens doors for OneOff’s stated push into men’s fashion. Will hip-hop culture finally get a tailored discovery experience that goes beyond sneaker drops?
