Artist Name: Strawberry Milk Cult
New Agency: 33 & West
Primary Agent: Matt Pike
Department: Live Music / Touring
Territory: North America
- Strawberry Milk Cult has officially signed with LA-based indie powerhouse 33 & West for booking representation.
- Co-founder and veteran agent Matt Pike at 33 & West will handle booking duties for the Houston-based indie rock outfit.
- The signing signals an active touring push, the band has already confirmed April tour dates and an upcoming headline show at The Heights Theater in Houston.
Strawberry Milk Cult is a band from Houston, Texas, known for blending 90s/2000s indie rock, power pop, shoegaze, and other genres with a modern slacker flavor. The band has officially signed with 33 & West for booking representation, with co-founder Matt Pike confirmed as the band’s primary agent.
The band has drawn over 100,000 listeners on Spotify and boasts a top TikTok video surpassing 1 million views, making them one of the more compelling developing acts in the alternative indie space. Their 2024 singles “Sidewalk Ends” and “An Impossibly Long Hallway…” kept momentum building ahead of what is expected to be a new album in the works.
On the agency side, 33 & West was independently launched in 2018 as a premier global talent agency providing representation across live music, comedy, motion pictures, and brand partnerships, co-founded by JJ Cassiere, Matt Pike, and Dan Rozenblum.
The agency has been expanding its indie and alternative roster aggressively, a move that mirrors similar deals in the independent music space, like when Lucky signed with Ground Control Touring and The Small Fortunes signed with Roam for representation.
The 33 & West roster includes acts such as Santa Fe Klan, Dance Gavin Dance, and Devo. The agency also signed funk legend George Clinton, further illustrating the breadth of their roster ambition.
With an April tour confirmed and headline dates on the books, Strawberry Milk Cult and Matt Pike at 33 & West look set to push the band into bigger rooms and wider markets.
Takeaways
This signing is a smart move on both ends. Strawberry Milk Cult has been building genuine cult-level fandom online, over 23,000 fans tracking them on Songkick, a million-view TikTok moment, and a loyal Spotify base, without the machinery of a major agency behind them. That kind of grassroots momentum is exactly what 33 & West has shown they know how to scale.
Matt Pike is no stranger to building long-term careers. He ran his own agency for 16 years before co-founding 33 & West, and bringing on an act with organic internet heat and a new album reportedly in the works is the kind of calculated bet that tends to pay off.
For a band whose identity is rooted in community and cult energy, landing at an agency that prides itself on ownership and transparency feels like a cultural fit, not just a business one.
Could this signing fast-track Strawberry Milk Cult toward major festival slots in 2026? Is 33 & West’s diverse, cross-genre roster a strategic advantage or a stretch for a niche indie act like Strawberry Milk Cult?
