Celebrity Name: Peggy Reeder
New Company: Ground Control Touring
Primary Agent: Tommy Alexander
Department: Booking / Touring
Territory: North America
- Folk singer-songwriter Peggy Reeder has signed with Ground Control Touring for North American booking representation, with agent Tommy Alexander leading the deal.
- Reeder co-released the live album Dan and Peggy Reeder Live in March 2026 and appeared alongside her father Dan Reeder on The Late Show With Stephen Colbert that same month.
- The signing adds Peggy to GCT’s rapidly expanding folk and Americana roster, joining recent additions like Drook and Shabazz Palaces.
- Agent Tommy Alexander, formerly of THE·TEAM, joined Ground Control Touring in March 2026, bringing a dedicated Americana-focused book of clients with him.
Peggy Reeder, the German-raised folk singer and daughter of cult outsider artist Dan Reeder, has signed with Ground Control Touring for North American booking representation. Agent Tommy Alexander will oversee her touring.
Peggy stepped into the spotlight in 2024 when she began touring alongside her father, quickly earning recognition for her harmonies and natural stage presence.
The duo played two sold-out nights at AmericanaFest in Nashville, followed by a sold-out West Coast run and a standout surprise appearance at the Newport Folk Festival alongside Jack Antonoff, Waxahatchee, and Weyes Blood.
In March 2026, the pair released Dan and Peggy Reeder Live and performed on The Late Show With Stephen Colbert, putting Peggy firmly in the national folk conversation.
On the agency side, this follows a busy stretch for GCT. The indie boutique recently signed Dan Reeder and Drook under the same Alexander umbrella, signaling a deliberate expansion of its folk footprint.
Alexander joined GCT from THE·TEAM, bringing a folk and Americana-heavy roster including Willi Carlisle, Anna Tivel, and Jeffrey Martin.
Takeaways
This one is quietly significant. Peggy Reeder isn’t just riding her father’s coattails, she’s building real momentum of her own, and securing dedicated booking representation at this stage of her career is a smart move. The Colbert appearance and live album release show she’s already earning her own audience, not just borrowing his.
What makes this deal interesting beyond the signing itself is the ecosystem being built around it. Tommy Alexander landing at GCT and immediately bringing in the Reeders, father and daughter, suggests a real curatorial vision, not just roster-filling.
GCT is becoming a genuine home for the kind of thoughtful, craft-first folk music that otherwise struggles to find its footing at larger agencies.
For Peggy, having her own representation separate from her father’s is also a sign of things to come. It signals she’s being developed as a solo artist with her own career arc, not just a touring collaborator.
Will Peggy’s signing lead to her booking solo headline dates, or will her near-term touring remain tied to her father’s projects? What does this say about the demand for folk‑driven family projects on today’s touring circuit?
