Celebrity Name: Dan Reeder
New Company: Ground Control Touring
Primary Agent: Tommy Alexander
Department: Booking / Touring
Territory: North America
- Outsider folk artist and visual painter Dan Reeder has signed with Ground Control Touring for North American booking representation, with agent Tommy Alexander at the helm.
- Reeder continues his long-standing relationships with This New Century for management and Oh Boy Records for publicity.
- In March 2026, Reeder and his daughter Peggy released a live album and performed on The Late Show With Stephen Colbert, signaling a fresh chapter of visibility for the artist.
- Ground Control Touring has recently welcomed other new signings like Drook and Shabazz Palaces.
Dan Reeder, the fiercely original outsider folk artist and painter known for his DIY blend of blues, folk, gospel, and field hollers, has signed with Ground Control Touring for booking representation.
Agent Tommy Alexander will handle Reeder’s touring. Reeder continues with This New Century for management and Oh Boy Records for publicity.
Reeder has been with Oh Boy Records since John Prine signed him after receiving a self-made CD, his self-titled debut arrived in 2003. His 2024 album Smithereens marked his most recent studio outing, continuing a catalog that stretches back through This New Century (2009) and Every Which Way (2020).
Most recently, Reeder and his daughter Peggy released a live album in March 2026 and performed on The Late Show With Stephen Colbert.
On the agency side, this signing reflects Ground Control Touring’s continued push into the Americana and folk space. Alexander joined GCT from THE·TEAM, bringing a roster of folk and Americana artists including Willi Carlisle, Anna Tivel, and Jeffrey Martin.
The agency has been actively expanding its folk footprint, as seen with recent signings like Shabazz Palaces and Drook also joining the GCT family.
Ground Control Touring, founded in 2000, has built its reputation as a boutique agency with a tightly curated roster spanning indie, alternative, and folk genres.
Takeaways
This signing feels well-timed. Reeder is riding genuine momentum: a live album, a Colbert appearance, and over two decades of cult credibility, and now has a dedicated booking infrastructure to match.
What’s particularly interesting here is the Alexander factor: a Nashville-based agent with a strong Americana network landing at GCT specifically to grow that lane suggests the agency isn’t just adding a name, it’s building a mini-ecosystem for folk artists.
For Reeder, staying with This New Century and Oh Boy Records while upgrading his touring representation shows a smart, incremental approach to scaling without losing the indie identity that defines him.
Could this deal lead to Dan Reeder appearing on more major festival lineups and international tours? How might Tommy Alexander’s Americana-focused roster shape Reeder’s future touring partners and support acts?
