Celebrity Name: Kerala Dust
New Company: Primary Talent International
Agent Name: Sally Dunstone
Department: Concerts / Booking
Territory: Worldwide
- Berlin-based electronic art rock band Kerala Dust has signed with London-based booking agency Primary Talent International for worldwide representation.
- Agent Sally Dunstone, a Partner at Primary Talent International, will lead the representation.
- The band continues with Parasol rtists for management and [PIAS] for publicity.
- The signing follows the August 2025 release of their latest album An Echo Of Love, which has the band booked across major European festivals throughout 2026.
Kerala Dust, the Berlin and Zürich-based trio of Edmund Kenny, Lawrence Howarth, and new additions Tim Gardner and Pascal Karier, has signed with Primary Talent International for worldwide booking representation. Partner and agent Sally Dunstone will handle the account.
The signing builds real momentum. The band’s latest album, An Echo Of Love, dropped August 22, 2025 on Play It Again Sam/[PIAS], earning strong reviews for its bold blend of art rock, electronica, and Americana. The record was crafted across sessions in Tuscany, Austin, Berlin, Zürich, and Rome.
Kerala Dust are already deep into a packed 2026 touring cycle, with confirmed dates at fabric in London (May 9), DELESTE FESTIVAL in Valencia (May 22), Gemini Festival in Bologna (May 16), and Cinzella Festival in Taranto (July 25).
Primary Talent has been on a notable run of signings in the electronic and alternative space, including Swapmeet and Mona Yim, both recently announced.
Kerala Dust joins a roster that includes The 1975, alt-J, Wolf Alice, and Mitski. The band continues with Parasol Artists for management and [PIAS] for publicity.
Takeaways
This is a smart pairing at the right time. Kerala Dust have been quietly building a genuinely loyal fanbase: 730K+ monthly Spotify listeners and a touring footprint that already spans Europe, North America, and Asia.
Signing with Primary Talent International at this stage of their career puts serious infrastructure behind what has largely been organic growth. Sally Dunstone is known for championing artists who sit at the edge of genre categories, a perfect match for a band that’s genuinely hard to pigeonhole.
With An Echo Of Love still fresh and a full festival summer ahead, this deal is clearly designed to push Kerala Dust onto larger stages and into new markets while the album cycle has maximum wind in its sails.
With Primary Talent behind them, could Kerala Dust be positioned for headline slots at Tier 1 European festivals as early as 2027? Does this signing signal that Primary Talent is doubling down on the electronic-meets-indie space, given their recent run of similar signings?
