Celebrity Name: Mad.Again
New Company: William Morris Endeavor (WME)
Primary Agent: Andre Belcourt
Department: Music
Territory: Worldwide
- Mad.Again, the London-based house and electronic music producer, has officially signed with WME for representation.
- Agent Andre Belcourt will handle the signing at WME, working out of the agency’s Music department.
- Mad.Again continues to be managed by CONTENT, keeping his management team intact through this transition.
- The signing marks a significant step forward for the artist, who has steadily built a reputation in the underground house circuit through his own Club Kennel imprint and a growing list of high-profile collaborators.
London’s Mad.Again has signed with WME for representation, with agent Andre Belcourt leading the deal. He continues to be managed by CONTENT.
The UK-based artist has been steadily building his name in the underground house scene. Known for running his own Club Kennel imprint, Mad.Again has earned co-signs from heavyweights like tINI, Enzo Siragusa, Jamie Jones, and Archie Hamilton.
His recent activity includes releases on Rossi.’s Homegrown imprint and a collaboration track, Sweat, alongside fellow WME signee Locky on Hot Creations.
Mad.Again has also appeared on remix compilations featuring artists such as L.P. Rhythm, Interplanetary Criminal, and Luuk Van Dijk, further cementing his standing in the international electronic music community.
The move to WME signals a new chapter for the producer, whose profile in the live and festival circuit looks set to grow significantly under the agency’s umbrella.
WME has recently been active in this space, signing fellow underground house acts Locky and L.P. Rhythm, suggesting a broader push into the UK dance music scene.
Takeaways
This signing is more than just a business move, it’s a signal. WME is clearly building out a focused roster of underground UK house talent, and Mad.Again fits that blueprint perfectly.
With a loyal following, a respected label imprint, and an established network of top-tier collaborators, he’s primed to make a much bigger impact on the global festival circuit. For promoters and brands, now is the time to get on his radar before his asking price climbs.
Could WME’s growing UK house roster, now including Mad.Again, Locky, and L.P. Rhythm, create a collective booking advantage at major festivals? With worldwide territory confirmed, which international markets are most likely to see Mad.Again break through first?
