Celebrity Name: La La
New Company: William Morris Endeavor (WME)
Primary Agent: Andre Belcourt
Department: Music
Previous Company: NGE Booking
Territory: Worldwide
- Glasgow-born DJ and producer La La (Lauren Andrew) has signed with WME for worldwide representation, with agent Andre Belcourt taking the lead.
- La La continues to be managed by her own Scottish-rooted imprint, Brand New Records, which she founded in 2020 to champion Scotland-based artists.
- The move marks a major step up from her previous booking agency, NGE, as La La transitions to one of the world’s most powerful talent agencies.
- The signing comes off the back of a landmark 2024–2025 run, including becoming the face of Adidas Originals across Europe and releasing an EP on Interplanetary Criminal’s ATW Records.
Glasgow’s finest DJ and producer La La, born Lauren Andrew, has officially signed with WME for worldwide representation.
Agent Andre Belcourt will lead the partnership out of WME’s Music department. La La continues to be managed by her own label, Brand New Records, the Scottish imprint she launched in 2020.
With origins in Edinburgh’s FLY Club and Glasgow’s Sub Club, La La stepped out of Scotland in 2019 and quickly built an international profile, regularly playing at world-renowned venues and festivals, including Fabric London, Circoloco Ibiza, Lost Sundays Sydney, and Awakenings Amsterdam.
In 2024, La La was made the face of Adidas Originals, with promotion across all major European countries and a wall mural in her native Glasgow. Most recently, her EP on Interplanetary Criminal’s ATW Records dropped in February 2025 to strong support from key tastemakers across the dance music world.
Her weekly residency on Rinse FM, regular Boiler Room broadcasts, and a celebrated BBC Radio 1 takeover have firmly placed her in the upper tier of the global underground.
The WME deal signals that La La’s next chapter is set to be even bigger. It also follows similar 2026 representation deals such as Elliot Schooling & Liam Palmer’s signing with WME and Halfpint’s WME deal, signaling a competitive landscape where fast‑growing artists are locking in heavyweight agency partners early.
Takeaways
This signing isn’t just a roster update, it’s a statement. La La has organically built one of the most authentic brands in electronic music: she didn’t just play the game, she created her own infrastructure with Brand New Records, became a global face for Adidas, and earned BBC Radio 1 airtime through sheer credibility.
Landing at WME now puts global-scale booking muscle behind an artist who’s already proven she can draw internationally. The fact that she retains management under her own label also signals that La La is steering her career with genuine artistic autonomy; WME is the accelerant, not the driver.
Does WME’s global reach open the door for La La to headline major US festival circuits like Coachella, Primavera, or Movement Detroit? What does this mean for Scottish music’s global visibility; is La La paving a path for the next wave of Scottish electronic artists on the international stage?
