Celebrity Name: Julianne Moore
Brand Name: Movado
Deal Type: Brand Ambassador Campaign
Announced: March 25, 2026
Impact: Reinforces Movado’s 145-year women’s design heritage with Oscar-winning Hollywood prestige ahead of four major new collection launches
- Movado hosted an exclusive luncheon in NYC’s Soho on March 25, 2026, unveiling four new women’s collections with Brand Ambassador Julianne Moore and Brand President Margot Grinberg front and center.
- Three new watch collections (Museum Bangle, Heritage 1917, and Museum Velura) were launched, all inspired by archival Movado pieces dating back to the brand’s 1881 founding.
- Movado’s debut jewelry line, Curve, featuring rings, earrings, bracelets, and necklaces in 18K gold vermeil over sterling silver, made its official public debut at the event.
- Moore continues her luxury brand dominance in 2026, adding this Movado campaign rollout to her active ambassador portfolios with Messika Paris and Bottega Veneta.
Movado is celebrating over 140 years of designing for women, and it brought one of Hollywood’s most decorated actresses along for the occasion.
On March 25, 2026, the Swiss watchmaker hosted an intimate luncheon at King Restaurant in New York’s Soho, where Brand Ambassador Julianne Moore joined Brand President Margot Grinberg to unveil four new women’s collections. Editors, tastemakers, and brand friends gathered alongside original vintage pieces pulled straight from Movado’s archives.
The spotlight collections (Museum Bangle, Heritage 1917, and Museum Velura) reimagine iconic archival designs. Stealing the show, though, was the brand’s debut jewelry line: Curve, a collection of rings, earrings, bracelets, and necklaces crafted in 18K gold vermeil over sterling silver.
Inspired by fluid, organic movement, Curve reflects Movado’s very name, derived from the Esperanto word meaning “always in motion.”
Moore, the Academy Award-winning actress best known for career-defining roles in Still Alice (for which she won the Oscar in 2015), Boogie Nights, and Magnolia, said the brand’s craftsmanship resonated personally.
Just weeks earlier, she was also confirmed as Global Brand Ambassador for Messika Paris, formalizing a six-year organic relationship, making 2026 a banner year for her luxury brand presence.
Movado, which has earned over 100 patents and has timepieces on display in 20 museums worldwide, is doubling down on its feminine design legacy with this campaign, a story that now has Julianne Moore front and center.
Much like Jake Gyllenhaal’s appointment as Global Brand Ambassador for Bulgari and Vanessa Kirby being named the newest Global Brand Ambassador for Lancôme, Movado’s move reflects a growing luxury industry trend: choosing credible, multi-dimensional talent who connect authentically with a brand’s heritage.
Takeaways
There’s a reason Movado didn’t just launch new watches, they launched a statement. Pairing a 145-year women’s design legacy with one of Hollywood’s most consistently celebrated actresses isn’t accidental.
Julianne Moore doesn’t just lend star power; she brings intellectual credibility, style authority, and a career that spans decades without dimming.
And the timing of the Curve jewelry debut alongside the watch launches? That’s a brand strategically expanding its market footprint, not just refreshing a product line.
What’s particularly striking is the cumulative effect of Moore’s 2026 portfolio. With ambassador roles at Movado, Messika Paris, and Bottega Veneta all active simultaneously, she’s operating at a level of luxury brand influence that very few actresses, at any age, have ever managed.
That’s not a crowded portfolio; that’s a masterclass in brand alignment.
Will more heritage brands lean on long‑form campaigns built around women’s design history? How might Moore’s dual roles with Movado and Messika shape future red‑carpet styling deals?
