Celebrity Name: Nick Waterhouse
New Company: Free Trade Agency
Department: Live / Touring
Territory: International (UK & Europe)
- Grammy-winning artist Nick Waterhouse has signed with London-based Free Trade Agency for international live representation.
- Waterhouse continues his North American touring representation with Ground Control Touring, rounding out a dual-agency setup across territories.
- The LA-based R&B, soul, and jazz artist is managed by Brilliant Corners Artist Management and repped for press by SWEISS PR.
- The signing positions Waterhouse for expanded international touring as he continues building on the momentum of his critically acclaimed 2023 album The Fooler.
Nick Waterhouse, the Los Angeles-based singer-songwriter and Grammy Award-winning producer, has signed with Free Trade Agency for international live representation.
The London-based booking agency, known for its diverse roster spanning indie, soul, and alternative acts, adds Waterhouse to a lineup that includes artists such as Father John Misty, Fleet Foxes, and The National.
Waterhouse won the Grammy for Album of the Year as a producer on Jon Batiste’s We Are in 2022, and he’s only grown since.
On the North American side, Waterhouse remains with Ground Control Touring. His team is rounded out by Brilliant Corners Artist Management and publicist SWEISS PR. The dual-agency structure gives Waterhouse full global coverage as he eyes increased international touring activity.
Released in April 2023 to wide critical praise, his sixth studio album The Fooler reinforced his place as a vital voice in contemporary R&B and soul.
A prolific collaborator, Waterhouse has also contributed production to Lana Del Rey’s Did You Know That There’s a Tunnel Under Ocean Blvd and Jon Batiste’s World Music Radio, both Grammy-nominated records.
This signing mirrors deals across the industry, including Kojaque’s recent signing with Primary Talent International and Kula Shaker’s move to ROAM, signaling continued activity in the live booking space heading into the festival season.
Takeaways
This is a smart, strategic move, and it makes a lot of sense when you look at the bigger picture. Free Trade Agency has quietly built one of the most respected independent rosters in the UK, and pairing them with an artist of Waterhouse’s caliber signals real ambition for his European profile.
After years of tireless touring across the continent, and with a Grammy under his belt and The Fooler still fresh in critical memory, the timing feels right for a major push.
Will this signing lead to Waterhouse headlining major European festivals like Primavera Sound or End of the Road in 2026? Does Free Trade Agency’s eclectic roster (indie rock, folk, soul) position Waterhouse for cross-genre festival bookings in the UK and Europe?
