Celebrity Name: Dejon Noel-Williams
New Company: Streamline PR
Primary Publicist: Joseph Hagan
Department: Public Relations
Territory: UK
- Dejon Noel-Williams, born in England and a representative of the Grenada national football team, has signed with Streamline PR for public relations representation in the UK.
- Dejon continues to be managed by The CAN Group, one of the UK’s leading celebrity management agencies, meaning this signing adds a dedicated PR arm to his existing team structure.
- Streamline PR is a well-connected UK boutique agency offering personal publicity, celebrity management, and event curation, with direct access to over 200 TV, radio, and press outlets worldwide.
- Following his high-profile Love Island debut and growing brand deal portfolio, the Streamline PR signing signals a strategic move to sharpen Dejon’s public image and maximize commercial opportunities.
Dejon Noel-Williams has a new PR team in his corner. The London-born reality star and semi-pro footballer has signed with Streamline PR for public relations, while continuing to be managed by The CAN Group.
Dejon works as a semi-pro footballer and personal trainer, and is the son of former professional footballer Gifton Noel-Williams. He entered the spotlight nationally when he was announced as an original islander on series 12 of Love Island in June 2025.
Dejon emerged as one of the most talked-about islanders from Love Island Series 12, and since leaving the villa, he has wasted no time building his brand. He has already landed collabs with Hyrox and vitamin company Hleaf.
Streamline PR brings over eight years of experience networking in London and abroad, with access to the majority of UK red carpet events and launches, as well as working relationships with major photography agencies including Getty Images and Rex Features.
This is the kind of move that makes sense for a talent at Dejon’s stage, pairing solid management at The CAN Group with a PR firm that can put him in front of the right lenses and headlines.
Similar signings have been made recently in the celebrity space, including Cody Simpson signing with Align PR and Ludwig Göransson inking a deal with The Lede Company, all pointing to a trend of talent doubling down on strategic PR partnerships to elevate their public presence.
Takeaways
Dejon’s signing with Streamline PR is a smart, calculated play. Love Island fame has a short window, and the stars who make the most of it are the ones who get the right infrastructure around them fast.
Dejon now has both management and a dedicated PR firm working in tandem, a setup that mirrors how many of the show’s most successful alumni have operated.
Streamline PR’s specialization in personal publicity, celebrity guest booking, and red carpet management perfectly aligns with what Dejon needs right now: visibility, credibility, and the kind of event placements that keep talent relevant beyond the post-show buzz cycle.
The CAN Group’s continued involvement adds another layer of confidence. CAN has been at the forefront of the UK media, PR and events industry for over two decades, and their track record with Love Island alumni is well established.
Can Dejon use his dual identity as a footballer and a reality TV star to carve out a unique niche in the influencer market? Could this signing be a stepping stone toward bigger brand deals — or even a return to mainstream TV?
