Celebrity Name: Feid
Label Name: Grabaciones Los Poderosos
Distribution Partner: Universal Music Latin Entertainment (UMLE)
Deal Type: Distribution Agreement / Independent Label Launch
Announced: March 12, 2026
Impact: Full master ownership; label infrastructure for future artist signings; new chapter following Grammy nomination for FERXXO VOL. X: Sagrado
- Colombian superstar Feid officially launches Grabaciones Los Poderosos, his own record label, operating under a distribution agreement with Universal Music Latin Entertainment.
- Feid will own his masters outright, giving him complete creative, commercial, and long-term control over his music catalog.
- The label announcement follows his recent Grammy nomination for Best Música Urbana Album for FERXXO VOL. X: Sagrado, an album he produced entirely by himself.
- Beyond his own music, Feid intends to develop new artists through the label, providing emerging talent with a platform to reach their full potential.
Colombian reggaeton star Feid has officially launched his own record label, Grabaciones Los Poderosos, which loosely translates to “Powerful Recordings,” under a distribution deal with Universal Music Latin Entertainment (UMLE).
The announcement, made today (March 12), marks a major turning point in the career of one of Latin music’s biggest global names.
For Feid, the move is deeply personal. “For me, this is a new chapter, a very special moment in my career, something I’ve dreamed of since I was a child,” he said. “It was also part of my famous manifestation board.”
As founder and head of Grabaciones Los Poderosos, Feid (real name: Salomón Villada Hoyos) gains full ownership of his masters, a milestone that guarantees him lasting control over his artistic legacy. The label will support his future releases and create the infrastructure for a new phase of his career.
The timing couldn’t be better. Feid is fresh off a Grammy nomination for Best Música Urbana Album for FERXXO VOL. X: Sagrado, an album he produced fully on his own; a fitting symbol of the independence he is now formalizing.
He’s also ranked among Spotify’s Top 10 most-streamed artists globally for two years running, and has scored 25 songs on the Billboard Global 200.
The Medellín-born artist has been one of Latin music’s most versatile forces, collaborating with Bad Bunny, J Balvin, who recently partnered with Coca-Cola on a World Cup anthem, Ty Dolla $ign, and DJ Premier.
His brand reach has grown just as fast as his music career, with Feid fronting Stone Island’s Spring/Summer 2026 campaign alongside partnerships with Salomon Sportstyle and YSL Beauty.
Beyond his own music, Feid says he wants to use the label as a launchpad for emerging talent. First releases from Grabaciones Los Poderosos are expected soon, with the operation based between Miami and Medellín.
Meanwhile, Latin music’s rising wave continues, Just this week, fellow Latin star Young Miko landed a Spring 2026 campaign deal with Gap and DannyLux signed with Impression Entertainment for film/TV representation, a sign of just how far the genre’s influence is reaching.
Takeaways
Feid’s label launch is more than a business move, it’s a blueprint. In an industry where artists are increasingly fighting for ownership of their work, Grabaciones Los Poderosos represents what’s possible when a global star leverages commercial momentum to build long-term equity.
Owning your masters isn’t just a financial win; it’s about legacy, identity, and the freedom to make decisions on your own terms.
What makes this particularly compelling is the timing. Feid didn’t wait until his star dimmed. He’s doing this at the peak of his powers: with Grammy nominations, sold-out tours, and a Spotify ranking that puts him in elite company globally.
That’s a strong negotiating position, and one that gives Grabaciones Los Poderosos the real weight it needs to succeed both as a vehicle for his music and as a home for new artists.
Which emerging Colombian or Latin artists might Feid sign first, and how will that shape the next generation of urban music? Does owning his masters give Feid more leverage in brand partnerships, sync licensing, and live deals going forward?
