Celebrity Name: Skylar Grey
New Company: Casual Media Partners
Primary Manager: Heather Vassar (Founder & CEO)
Department: Management
Territory: United States
- Skylar Grey has signed with Casual Media Partners for management, represented by founder and CEO Heather Vassar.
- Grey remains with Jenna Adler at Creative Artists Agency (CAA) for representation and Carrie Tolles at TCB Public Relations for PR.
- Grey’s catalog spans 19 billion+ total streams and major collaborations with Eminem, Macklemore, Rihanna, Jelly Roll, and Zedd, plus sync credits in blockbuster film franchises including Fast and Furious, Aquaman, and Venom 2.
- Her new album Wasted Potential drops May 22, 2026, her first release under the new management partnership.
Skylar Grey has found new management, and it’s a big one. The hitmaking singer-songwriter has officially signed with Casual Media Partners, the boutique firm founded by industry veteran Heather Vassar, who will oversee her career as CEO.
Grey is no stranger to the upper reaches of the charts. She co-wrote and appeared on some of the most-streamed tracks of the past decade, including Eminem’s “Love The Way You Lie,” Fort Minor’s “Where’d You Go,” and “Coming Home” with Diddy and Dirty Money.
She has also collaborated with Macklemore, Jelly Roll, Rihanna, and Zedd, amassing a combined catalog of over 19 billion streams and a social following north of 4 million.
On the sync side, her work stretches across major Hollywood franchises, including Venom 2, Aquaman, 50 Shades of Grey, and the Fast and Furious series.
The signing comes as Grey prepares to release her new album Wasted Potential on May 22, 2026. The project blends 90s and Y2K pop with grunge in what Grey calls a “bubblegrunge” sound, and it marks her first full release under Vassar’s guidance.
Vassar, who previously led A&R and strategy at EMPIRE across multiple global campaigns, launched Casual Media Partners with a mission to break barriers in artist development.
Similar momentum is building across the industry. Earlier this year, Keith Urban signed with Crush Management and rising star Christian Isaiah inked a deal with Luber Rokin. Grey’s signing adds a veteran voice to Casual Media Partners’ growing roster.
Grey remains with Jenna Adler at Creative Artists Agency (CAA) for representation and Carrie Tolles at TCB Public Relations for PR.
Takeaways
This signing signals something worth paying attention to: boutique management firms are winning serious talent. Heather Vassar didn’t just launch a company, she’s already landed one of music’s most quietly powerful voices.
Grey has spent years being the creative force behind massive hits for other artists. Now, with a new management partner and a full album on the horizon, she appears ready to step firmly into her own spotlight.
What does this signing say about the growing power of boutique management firms vs. major conglomerates? With 19B+ streams and a fresh team in place, is this the year Skylar Grey becomes a headline act in her own right?
