Celebrity Name: Breanna Stewart
Brand Name: Throne SPORT COFFEE
Deal Type: Brand Ambassador Partnership
Announced: February 2026
Impact: Stewart becomes the first female athlete to partner with Throne SPORT COFFEE. The deal expands Throne’s visibility into women’s sports and the WNBA market, while further cementing Stewart’s standing as one of the most marketable and commercially active athletes in women’s basketball.
- Breanna Stewart has become the first female athlete to sign with Throne SPORT COFFEE, joining fellow ambassador Patrick Mahomes on the brand’s growing roster.
- Throne’s COFFEE PLUS+ formula is NSF Certified for Sport, delivering 150mg of natural caffeine, 10g of protein, and 100% daily value of Vitamin B; making it a clean, safe choice for professional athletes who must be careful about what they consume.
- Stewart plans to introduce Throne to her New York Liberty teammates, having already been spotted drinking it courtside during Unrivaled games; the 3-on-3 league she co-founded with Napheesa Collier.
- The deal adds to a busy off-court year for Stewart, who has recently partnered with Samsung Galaxy, Volvo, Madison Reed, and U by Kotex.
Breanna Stewart is making moves, and not just on the court. The New York Liberty forward and three-time Olympic gold medalist has officially been named a brand ambassador for Throne SPORT COFFEE, becoming the first female athlete in the brand’s history to join its ambassador lineup.
She steps into that role alongside Kansas City Chiefs quarterback Patrick Mahomes, who is both a founding partner and No. 2 stakeholder in the company.
Throne SPORT COFFEE’s COFFEE PLUS+ formula was created by beverage industry veteran Michael Fedele , who previously worked with Kobe Bryant on the sports drink brand BodyArmor.
The product delivers 150mg of natural caffeine, 10 grams of protein for recovery, and a full daily value of Vitamin B complex, and is independently tested and NSF Certified for Sport.
For Stewart, that certification matters. As a professional athlete, she told FOX Business, “You don’t want to think about it, or constantly check labels, especially with the national team and those type of things coming up. Knowing it’s a safe and healthy drink is perfect for us.”
As a mother and elite athlete juggling one of the most demanding schedules in sports, Stewart said the product clicks naturally into her life. “I think that being an athlete, being a mom, there’s so many reasons why we constantly need caffeine. But to have it in a healthy way, and also have the protein in it — every time I walk in the gym I’m having one,” she said.
Stewart co-founded the Unrivaled women’s basketball league alongside Napheesa Collier, where Throne SPORT COFFEE has already been spotted in the fridges. She’s now excited to bring it back to the Liberty locker room when the WNBA season tips off.
This deal adds to an already stacked endorsement year for Stewart, who has partnered with Samsung Galaxy, Volvo, Madison Reed, and U by Kotex; cementing her as one of the most marketable athletes in women’s sports.
It’s worth noting Stewart has also had her trainer Chris Brickley (himself now a Throne SPORT COFFEE stakeholder) in her corner for years, making this partnership feel less like a cold business transaction and more like a trusted circle coming together around a brand they believe in.
Deals like this are becoming a trend in women’s basketball. Earlier this year, Aneesah Morrow signed a multi-year endorsement deal with Reebok, while Caitlin Clark teamed up with Tyrese Haliburton for a Gatorade campaign, proving that brands are making serious investments in WNBA talent.
Takeaways
This partnership is bigger than a coffee deal. Breanna Stewart has consistently used her platform to push women’s sports forward: from co-founding Unrivaled to taking a team-friendly contract with the Liberty to help build a championship contender.
Signing with Throne SPORT COFFEE as their first-ever female ambassador sends a clear signal: the brand wants to be a serious player in women’s sports, and Stewart is the right person to make that happen.
What’s especially smart here is the authenticity angle. Stewart already had a relationship with Throne through her trainer Chris Brickley and the Unrivaled ecosystem. This isn’t a check-the-box celebrity deal; it’s a partnership rooted in community and shared spaces.
For Throne, the upside is enormous. Pairing Mahomes (football’s biggest star) with Stewart (women’s basketball’s most decorated player) gives the brand credibility on two fronts simultaneously.
Does seeing a WNBA MVP front a sports coffee brand make you more likely to try it? Which rising WNBA star do you think will land the next big endorsement deal?
