Celebrity Name: Craig Conover
New Company: Innovative Artists Entertainment
Primary Agents: Steve Muller, Mark Fenlon, & Margaret Mendelson
Department: Talent (All Areas)
Territory: United States
- Craig Conover, Southern Charm star since Season 1 in 2014, has signed with Innovative Artists Entertainment for representation in all areas.
- He joins fellow Innovative Artists signees Denise Richards, Vivica A. Fox, Michael Yo, and Samba Schutte, making it a notable run of high-profile signings for the agency.
- Beyond reality TV, Conover runs the eight-figure lifestyle brand Sewing Down South, co-owns Charleston venues By the Way and The Waverly, and recently launched his own production company, Plaid Horse Productions.
- Conover is also heading to the Paralympic Winter Games Milano Cortina 2026 as part of Team USA’s creator program.
Craig Conover, best known as a fan-favorite cast member on Bravo’s Southern Charm, has officially signed with Innovative Artists Entertainment for representation in all areas, the agency confirmed on February 19, 2026.
Conover has been part of the Bravo reality series since its debut in 2014, logging 11 seasons that made him one of the show’s most recognizable faces.
His TV credits extend beyond Charleston; he has also appeared on Summer House and Winter House, and most recently guest-judged on Season 23 of Bravo’s Top Chef, which filmed in the Carolinas.
But Conover’s hustle goes far beyond television. He founded Sewing Down South in 2019, a decorative pillow brand that started in his home and has since grown into an eight-figure business. He has also co-authored a memoir, Pillow Talk: What’s Wrong with My Sewing?, published by Simon & Schuster in 2022.
In 2025, he launched Plaid Horse Productions, his own production company aimed at developing a slate of original reality programming. Along with Southern Charm co-star Austen Kroll, he co-owns Charleston hotspots By the Way restaurant and The Waverly wedding and events venue.
Similar moves have been happening across Innovative Artists’ roster. Just weeks before Conover’s signing, actress Denise Richards inked with the agency for all-areas representation. Before her, Vivica A. Fox, known for Kill Bill and Independence Day, signed with Innovative Artists in December 2025. These back-to-back signings reflect the agency’s accelerating momentum following a strategic investment by Coral Tree Partners.
Conover is also heading to the Paralympic Winter Games Milano Cortina 2026 as part of Team USA’s official creator program, his most high-profile brand moment yet.
With a production company, an eight-figure brand, and now full-scale agency representation, Craig Conover’s post-Southern Charm career looks anything but a slow simmer.
Innovative Artists are not the ones targeting talent with strong on‑screen and digital followings. Moves like Christina Kirkman’s signing with Gersh and Tiffany Haddish’s new deal with CAA show this is part of a wider industry trend, as major agencies race to lock in stars with engaged audiences.
Takeaways
Craig Conover’s signing with Innovative Artists Entertainment isn’t just a routine agency deal; it’s a signal of where reality TV talent is headed.
Conover has methodically built a brand ecosystem around his personality, and landing full-service representation at a growing agency like Innovative Artists gives him the infrastructure to scale even bigger.
The agency has been on a tear: between Vivica A. Fox, Denise Richards, Michael Yo, Samba Schutte, and now Conover, they’ve quietly assembled a compelling roster of multi-platform entertainers.
Is Innovative Artists quietly becoming the go-to agency for cross-platform reality and entertainment talent? Does Craig’s deal prove reality stars can rival scripted actors in agency priority?
