Celebrity Name: Soulidified
New Company: William Morris Endeavor (WME)
Department: Music
Territory: Worldwide
- Rising R&B boy band Soulidified has signed with WME for representation, marking a major industry milestone for the group formed on Netflix’s Building the Band.
- The four-member group (Shade Jenifer, Malik Heard, Bradley Rittmann, and Landon Boyce) gained a massive fanbase after their breakout performances on the viral Netflix competition series in 2025.
- Soulidified already has touring momentum, having completed the Bandemonium Tour 2025 alongside fellow Building the Band group 3Quency, with sold-out dates across major U.S. cities.
- The WME deal signals the next chapter for the group as they look to expand their reach in music, brand partnerships, and beyond.
Soulidified, the R&B boy band that won hearts on Netflix’s Building the Band, has signed with WME for representation. The move signals that the group is ready to take things to the next level, and the industry is paying attention.
Formed in 2025, Soulidified came together through a unique blind-audition format on the Netflix competition series, where solo artists connected purely on vocal chemistry before ever seeing each other.
Members Shade Jenifer, Malik Heard, Bradley Rittmann, and Landon Boyce bonded instantly; their first performance together of Bruno Mars’ “Finesse” made it clear something special was happening.
The group quickly became fan favorites on the show, delivering standout covers of Usher’s “U Remind Me” and Miguel’s “Sure Thing” that lit up social media.
After the show wrapped, they wasted no time. Their debut single “One & Only” dropped in August 2025, and they hit the road for the Bandemonium Tour alongside 3Quency, performing in cities like New York, Chicago, and Los Angeles.
WME, one of the world’s leading entertainment agencies, has been on a hot streak signing emerging and international acts. Just recently, Brazilian pop star Anitta signed with WME, and Arab superstar Mohamed Ramadan also inked a deal with the agency. Soulidified now joins that growing global roster.
With 140K+ monthly Spotify listeners and a deeply loyal fanbase known as the “Souldiers,” Soulidified is one of the most buzzed-about new acts to emerge from reality competition TV in years. Their goal? To disrupt what it means to be a boy band, and with WME behind them, they’ve got the firepower to do it.
Takeaways
Soulidified’s WME signing isn’t just a career milestone, it’s a statement about where the music industry is heading. Reality TV has long been a launchpad, but the speed at which these four guys built a genuine fanbase, released original music, and hit the road shows a new playbook in action.
WME clearly sees long-term commercial and cultural upside in a group that’s already proven they can sell tickets and stream numbers. For a band that’s barely a year old, landing one of the biggest agencies in the world is genuinely remarkable.
Could Soulidified be the next boy band to cross over into mainstream pop in the way One Direction or BTS did? How will WME leverage Soulidified’s built-in Netflix audience to break them on a larger global stage?
