Celebrity Name: Keith Urban
New Company: Crush Music (Crush Management)
Primary Contacts: Jonathan Daniel & Bob McLynn (Co-Founders)
Department: Artist Management
Previous Company: Borman Entertainment
Territory: USA – Coast-to-Coast + Nashville
- Keith Urban has officially signed with Crush Music (also known as Crush Management) for artist management, effective February 2026.
- The move follows the retirement of his longtime manager Gary Borman, who shuttered Borman Entertainment after 50 years in the industry.
- Crush Music, co-founded by Jonathan Daniel and Bob McLynn, manages major acts including Miley Cyrus, Green Day, Sia, Fall Out Boy, Lorde, and Weezer.
- Urban will be managed across Crush’s Nashville, New York, and Los Angeles offices in a full coast-to-coast effort.
Keith Urban has a new management home. The four-time Grammy Award-winning country star has signed with Crush Music, one of the music industry’s top management firms, following a significant shake-up in his career team.
The move comes after Urban’s longtime manager Gary Borman announced his retirement on February 22, 2026, officially shutting down Borman Entertainment, a company he ran for 50 years.
Urban and Borman had worked together for 25 years, building one of the most successful manager-artist partnerships in country music history. “I’m so grateful to Gary and my entire Borman Nashville family for the most incredible and successful time together,” Urban said in a statement.
Crush Music co-founder Jonathan Daniel confirmed the signing to Billboard and expressed excitement about the new partnership. “It’ll be a full coast-to-coast plus Nashville effort on Keith,” Daniel said. “He’s a guitar hero!” Urban will be served out of Crush’s Nashville, New York, and Los Angeles offices.
Crush Music, founded in 2002, is headquartered in NYC and LA and is run by former musicians Jonathan Daniel and Bob McLynn. The firm’s star-studded roster, which includes Miley Cyrus, Sia, Green Day, Fall Out Boy, Weezer, Lorde, and Train, signals that Urban is landing in elite, multi-genre company.
Just as Elijah Woods recently made a high-profile management move by signing with Simkin Artist Management, Urban’s pivot to Crush reflects a broader trend of artists repositioning themselves with powerhouse management firms.
Urban’s career credentials are hard to match. The Australian-born artist has 21 No. 1 hits on the Billboard Country Airplay chart, including “Somebody Like You,” “Break On Me,” and “Sweet Thing,” and has been named CMA Entertainer of the Year twice. His four Grammy wins span songs like “You’ll Think of Me,” “Stupid Boy,” “Sweet Thing,” and “‘Til Summer Comes Around.”
Similar to how Brent Faiyaz made waves by partnering with Roc Nation for management, Urban’s Crush signing is already being seen as a power move that sets the tone for the next chapter of his career. Urban is also scheduled to participate in a Q&A at the Country Radio Seminar in Nashville this April.
Takeaways
This isn’t just a management swap; it’s a statement. Keith Urban is one of country music’s biggest names, and landing at Crush Music, a firm better known for pop and rock royalty, is a bold, genre-crossing move that could open entirely new doors for him.
With Gary Borman retiring after 50 years, the Nashville landscape is shifting; and Urban’s swift, decisive landing at Crush shows he’s not slowing down. If anything, a fresh team with cross-genre muscle might be exactly the fuel needed to spark Urban’s next big commercial run.
Given Urban’s 21 No. 1 hits and 4 Grammys, what does success actually look like in this next chapter? Could Crush Management help Urban push deeper into pop and international markets, given its roster?
