Celebrity Name: bby
New Company: ROAM
Primary Agent: Caitlin-Finn Ballard
Department: Touring / Live Booking
Territory: Worldwide, excluding North America
- London-based alternative band bby have signed with global booking agency ROAM.
- bby is represented by agent Caitlin-Finn Ballard of ROAM for worldwide touring, excluding North America.
- The band’s debut album 1 and follow-up EP have amassed nearly 30 million streams, earned BBC Radio 1 playlist placement, and cracked the U.S. ALT charts.
- The band is currently working on its second album while continuing a busy live schedule.
London-based alternative band bby has joined global booking agency ROAM. Agent Caitlin-Finn Ballard, who transitioned to ROAM following its launch in September 2025, will handle the band’s worldwide touring outside of North America.
bby burst onto the scene in 2024 with their debut album 1, followed by the EP i just want next year to be better. The five-piece (Benjy Gibson, Deon Graham, Tom Parkin, Jessy Jacquet-Cretides, and Tommaso Medica) built their fanbase through raw, chaotic DIY shows at their East London HQ.
bby have racked up nearly 30 million streams, landed on the BBC Radio 1 playlist, and broken into the U.S. ALT charts. They’ve played festival slots at Leeds and All Points East, and opened for The Smashing Pumpkins in the U.S.
The group is currently writing and recording its second album, while continuing live dates including a hometown run that runs through April 2026, wrapping in London at Grow, where the band records.
The ROAM agreement places bby on a roster of more than 800 artists, as the agency continues to expand its global touring footprint.
Takeaways:
This reads as a classic “next step” move: a fast-rising live band locking in a major independent touring partner just as a new album cycle begins.
For ROAM, it underlines an ongoing push into forward-facing UK alternative acts, adding another developing name to a large and diverse global roster. Caitlin-Finn Ballard is a known champion of diverse, forward-thinking rosters, making her a natural fit for bby’s trajectory.
With a second album on the way and now ROAM’s worldwide touring muscle behind them, bby look poised for a breakout year.
What does bby’s signing say about ROAM’s strategy to build a strong UK alternative/indie presence? Does ROAM’s global network make bby more likely to break beyond a cult following in the next album cycle ?
