Celebrity Name: The Kid LAROI
Brand Name: Uber Eats
Deal Type: Brand partnership campaign titled “The Man LAROI” as part of Uber Eats’ “Get Almost, Almost Anything” platform
Announced: Campaign launched February 2, 2026
Impact: This marks The Kid LAROI’s first brand deal of 2026, following a successful 2025 that included partnerships with YSL Beauty (MYSLF fragrance campaign) and Champion (global “Champions for Champion” campaign). The Grammy-nominated, multi-platinum Australian artist’s involvement brings significant cultural cache and helps Uber Eats reach younger demographics in the Australian and New Zealand markets.
- The Kid LAROI headlines Uber Eats’ new “The Man LAROI” instalment of its “Get Almost, Almost Anything” platform.
- In the ad, he orders a new name via Uber Eats and instantly ages into a frail, overworked version of himself.
- The spot reinforces Uber Eats’ shift from food-only delivery to an almost-anything convenience service.
- The partnership caps LAROI’s evolution into a global brand magnet following YSL Beauty and Champion campaigns.
Uber Eats has tapped The Kid LAROI for its newest “Get Almost, Almost Anything” chapter, cheekily titled “The Man LAROI.” The film opens in a boardroom, where executives debate giving him a more adult image while dismissively shushing him.
Frustrated, LAROI reaches for the Uber Eats app and orders a new name so he is no longer “the Kid.”
A framed certificate for “The Man LAROI” arrives, triggering a full-body transformation into an older, exhausted version of himself.
From hair loss to stage injuries and label troubles, the consequences escalate as his superstar lifestyle collides with sudden old age.
The ad’s “be careful what you wish for” message underscores Uber Eats’ promise: you can get almost anything, but some things should stay off the menu.
“The Man LAROI” continues Uber Eats’ celebrity-heavy strategy seen in campaigns with Addison Rae, Matthew McConaughey, and Bradley Cooper.
Music fans will recognize the brand’s ongoing playbook from Charli XCX’s star-studded Super Bowl campaign and Brian Cox’s Uber One student membership spot.
For LAROI, the Uber Eats tie-up follows his high-profile roles in YSL Beauty’s MYSLF push and Champion’s “Champions for Champion” work.
Key Takeaways:
This campaign signals a strategic shift in how Gen Z stars approach brand partnerships. LAROI’s willingness to self-parody shows maturity beyond his 22 years.
The aging-up concept cleverly plays on his “Kid” moniker while resonating with young audiences who feel prematurely exhausted by hustle culture. Uber Eats continues proving that humor and self-awareness win over traditional celebrity endorsements.
For LAROI, diversifying into lifestyle brands like Uber Eats, fashion (Champion), and beauty (YSL) demonstrates smart personal brand building beyond music.
Will Gen Z audiences prefer self-aware, comedic celebrity ads over polished traditional endorsements? Does “The Man LAROI” signal a new, more self‑aware era for the artist’s public image? Can Uber Eats sustain its “Get Almost, Almost Anything” platform with endless celebrity iterations?
