Celebrity Name: Bad Bunny
Brand Name: Adidas
Deal Type: Multi-year signature sneaker partnership culminating in Bad Bunny’s first signature shoe model, the “BadBo 1.0,” as part of the “I’m Everything” campaign
Announced: The BadBo 1.0 was first teased in Bad Bunny’s “BOKeTE” music video in April 2025, officially confirmed in October 2025, and debuted during his Super Bowl LX Halftime Show performance on February 8, 2026. A surprise global release followed on February 9, 2026
Impact: This marks a significant milestone in Bad Bunny’s five-year partnership with Adidas, elevating him to signature athlete status alongside the brand’s elite collaborators.
- Bad Bunny has unveiled his first signature adidas sneaker, the BadBo 1.0, in an ultra-limited run of 1,994 numbered pairs.
- The drop lands days after he won three Grammys, including historic Album of the Year for “Debí Tirar Más Fotos.”
- The BadBo 1.0 blends brown and white tones, premium suede and leather, and numbered heels nodding to his 1994 birth year.
- This release extends a long-term Bad Bunny x adidas partnership that began in March 2021 and has produced multiple sold‑out collaborations.
Bad Bunny has officially launched his first signature sneaker with Adidas. The BadBo 1.0 marks a significant milestone in their collaboration.
The Puerto Rican superstar’s partnership with the German sportswear brand began in March 2021, when they debuted the Forum “The First Café” and later releases like “Easter Egg” and “Back to School.” They’ve released 18 different shoes together.
The inaugural brown colorway dropped exclusively on badbunnyadidas.com with only 1,994 numbered pairs. This limited quantity pays tribute to the artist’s birth year.
Each pair features individual numbering at the heel. The shoe combines athletic elements with a trainer-meets-skate aesthetic. It has a mid-top height reminiscent of early 1990s tennis sneakers.
The timing couldn’t be more perfect for Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. He just made Grammy history at the 2026 awards ceremony on February 1.
His album “DeBÍ TiRAR MáS FOToS” won Album of the Year. This marked the first time a Spanish-language album captured the Grammys’ top prize. He also won Best Música Urbana Album and Best Global Music Performance for “EoO”.
The 31-year-old artist accepted his historic award entirely in Spanish. “Puerto Rico, trust me when I say we’re far more than 100 by 35,” he said. He dedicated the accolade to those who left their homeland to pursue their dreams.
The BadBo 1.0 features cream and grey suede with a seamless one-piece toe. Triangular cutouts on the side panels create a recognizable profile. Blue accents appear on the tongue and heel branding. The insoles display “adidas para Bad Bunny” co-branding.
Bad Bunny is set to headline Super Bowl LX on February 8, 2026, with his performance anchoring one of the most anticipated halftime shows in recent memory.
While he leads the on-field entertainment, brands are also rolling out star-powered campaigns around the Big Game, including a new Super Bowl commercial featuring Lady Gaga for Rocket Companies.
Fans of high-profile collaborations will also notice a broader trend in the fashion world. Country sensation Lainey Wilson recently teamed up with Wrangler for a new capsule collection.
Bad Bunny’s BadBo 1.0 represents more than just another celebrity sneaker drop. It’s a cultural statement arriving at the peak of his influence. Fresh off a historic Grammy win and days before his Super Bowl performance, the Puerto Rican icon is cementing his status as a global fashion force. The ultra-limited 1,994-pair drop creates instant collectibility while honoring his roots.
This partnership showcases how artists can build sustained collaborations rather than one-off cash grabs. Five years and 18 releases later, Bad Bunny and Adidas have created a blueprint for authentic brand relationships. The timing is masterful, catching the momentum between two massive cultural moments.
Can Bad Bunny’s signature line compete with established sneaker icons like Jordan or Yeezy in the long term? Does winning Album of the Year with a Spanish-language record expand his crossover appeal to new sneaker demographics? Does a 1,994‑pair run make this feel special or just impossible to get?
