I just launched a sneaker line and I’m looking for a celebrity to wear my sneaker and post a picture. My sneakers are made of genuine Italian leather and handcrafted when the order is placed. How can I get this to happen?
I work with a celebrity who would probably wear your line and he's pretty popular among young adults to middle age artsy types if that's in your market.
For endorsement deals, you will need to hire the celebrity through their endorsement/commercial agent. If they do not have an endorsement/commercial agent, you can reach out to their manager. The cost is not fixed as it depends on the celebrity you're looking for, and the type of promotion. This method guarantees that the celebrity will wear your sneakers and post a picture with them.
The other method - sending your sneakers as gifts - can work but there's no guarantee that the celebrity will wear your sneakers. Also, wearing them is one thing, and taking a picture with them is another. For this method, you will reach out to either the publicist or stylist of the celebrity.
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