Evan Hafer is an entrepreneur and former Special Operations soldier born in 1977 in Idaho, United States. He is the founder and owner of Black Coffee Company. He is also popular on YouTube and other social media platforms. He started his coffee business in 2014 after working for his country in troubled areas for more than 15 years. He used his pension money to invest in his special brand of coffee called Freedom Roast.
After the first year, the business was relatively successful. He decided to start his own brand and websites where he sold his coffee. Black Riffle Coffee was initially created as a direct-to-customer website where customers would subscribe to monthly coffee deliveries. The business grew and earned over 100,000 subscribers. He later started three physical shops for Black Rifle Coffee. The company also distributes to more than 1,700 retail locations.
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