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About Elisabeth Rioux
Elisabeth Rioux (born December 20, 1996 in Canada) is an Instagram model and entrepreneur best known for sharing her pictures on her self-titled account. She also owns a popular bathing suit line called Hoaka Swimwear.
Elisabeth took her first major step into entrepreneurship when she was just 18. While studying Marketing, she had the idea of owning a swimwear line to be named 'Hoaka Swimsuit’. In 2016, the vision became a reality as she launched her swimwear collection. At first, the brand was known only to Quebec citizens. However, with structured marketing on Instagram and beyond, Hoaka Swimsuit has become a global brand.
Following the success, Elisabeth expanded the scope of the business to include an underwear range, which is now available in several countries through the company’s shopping website. On her YouTube channel, created on November 19, 2013, she documents her life with memories from several trips including her first trip to Croatia. She also shares Q&As, travel diaries, story-times, and challenge videos.
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