Top artists Tyla, Central Cee, Don Toliver, and LISA have teamed up with BOSE for the company’s latest campaign, “Hear it all. All the time.” Created by Partners in Crime Creative, the 30-second film takes viewers behind the scenes as these stars use Bose Ultra Earbuds to prepare for their performances and enjoy their downtime.
Campaign Overview: The ad gives a glimpse into each artist’s life, starting with Tyla in her dressing room, listening to music while getting styled for her show. Central Cee is seen relaxing in a hotel room with a cup of tea, enjoying music through his earbuds during his downtime. Don Toliver, on the other hand, is shown chilling with friends on his tour bus, embodying the relaxed yet engaging sound experience provided by Bose. The final scene features LISA, preparing for her rehearsals while vibing to music with her Bose Ultra Earbuds.
Bose Partnership: The campaign highlights the versatility and superior sound quality of the Bose Ultra Earbuds, showcasing how they enhance different aspects of the artists’ routines, from pre-show moments to casual relaxation. BOSE aims to demonstrate the way its products fit seamlessly into the lives of top global talent, with an emphasis on high-quality sound that is both functional and immersive.
Artist Impact: Tyla, Central Cee, Don Toliver, and LISA each bring their unique personalities to the campaign, showing how the Bose Ultra Earbuds are a trusted companion during key moments in their careers. Their participation not only promotes the brand but also reflects the importance of music and sound quality in their daily lives.
This collaboration marks another major step for BOSE as it continues to align itself with influential artists and showcase its cutting-edge audio technology.
