Troye Sivan Signs New Endorsement Deal with Rabanne

July 9, 2024
John Dody

Troye Sivan, the acclaimed singer and actor, has been announced as the new brand ambassador for Rabanne. Represented by Creative Artists Agency (CAA), Sivan continues to expand his presence in the fashion and beauty industries.

Previous Endorsements: Prior to partnering with Rabanne, Troye Sivan has collaborated with several high-profile brands. His endorsements span from beauty and fashion brands like YSL Beauty, Uniqlo, and MAC Cosmetics to his recent collaboration with Magnum Ice Cream, showcasing his versatility and appeal across different sectors.

Social Media Influence: Sivan will leverage his substantial social media following to promote Rabanne, with over 15 million followers on Instagram and an engagement rate exceeding 2%. Additionally, his presence on TikTok is significant, with nearly 3.5 million followers and a remarkable engagement rate of over 16%, making him an influential figure in digital marketing campaigns.

Career Highlights: Beyond his endorsements, Troye Sivan has made significant strides in both music and acting, with a growing discography and roles in films that have garnered critical and fan acclaim. His involvement with Rabanne is expected to fuse his artistic flair with the brand’s innovative approach to fashion and beauty, promising a dynamic partnership.

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