- Country artist Ella Langley has partnered with BUM Energy to launch a limited-edition "Peaches & Honey" energy drink flavor.
- The drink provides 112 milligrams of natural caffeine and 250 milligrams of Cognizin citicoline with zero sugar.
- The rollout features a TikTok Shop release, tour tailgating fan experiences, and nationwide retail distribution starting September 1, 2026.
- This marks Langley's first collaboration with BUM Energy and represents the fitness-rooted brand's first venture into country music.
Country music standout Ella Langley has officially partnered with BUM Energy to launch a new limited-edition flavor, “Peaches & Honey.”
Inspired by Langley’s Southern roots, the beverage delivers 112 milligrams of natural caffeine and 250 milligrams of Cognizin citicoline with zero sugar.
The rollout started with an exclusive drop on TikTok Shop and tailgating pop-ups along Langley’s headlining 2026 Dandelion Tour before expanding to nationwide retail shelves.
This release marks Langley’s first partnership with BUM Energy, an energy drink line under RAW Nutrition co-founded by six-time Classic Physique Mr. Olympia champion Chris Bumstead.
While BUM Energy built its core audience in the fitness industry through collaborations with creators and athletes like football star Cam Skattebo, this partnership helps the brand cross over into mainstream music culture.
Langley’s business portfolio continues to expand alongside her music career. The Alabama-born artist recently teamed up with Texas brewer Shiner to release a signature Dandelion Honey Kölsch.
Broadening her reach across fashion and beauty, she also starred in American Eagle’s Jeans Country campaign and partnered with Noyz to debut the Be Her fragrance at Stagecoach.
These corporate alliances arrive during a milestone period in Langley’s recording career. Following the multi-platinum success of her smash duet “You Look Like You Love Me,” her sophomore album, Dandelion, debuted at No. 1 on the Billboard 200 chart. She has also dominated the live circuit, setting record-matching attendance numbers at the Illinois State Fair.
Takeaways
Ella Langley’s partnership with BUM Energy illustrates how modern country stars are actively rewriting the playbook for celebrity endorsements.
Rather than sticking exclusively to legacy country sponsorships like western apparel or automotive brands, rising headliners are using their cultural capital to bridge disparate lifestyle spaces.
For BUM Energy, moving from bodybuilding gyms into country music tailgates reflects a calculated growth strategy: capture highly engaged, touring fanbases who value everyday functional energy.
Coupling this rollout with live tour activations and direct-to-consumer social commerce creates an immersive product launch that treats the energy drink as authentic concert merchandise rather than a mere paid ad.
Can sports nutrition brands successfully build lasting credibility with mainstream country music audiences? How will Ella Langley’s multi-category business approach influence how new country artists structure their commercial partnerships?
