- Sophie Cunningham has expanded her partnership with Once Upon a Coconut to launch a limited-edition pink can for Breast Cancer Awareness Month.
- Purchases of the pink cans from October 1 through December 31, 2026, directly benefit the National Breast Cancer Foundation (NBCF) to fund early screening and patient support services.
- Cunningham serves as both an official ambassador and an athlete investor for the beverage brand, actively expanding her presence across sports and wellness.
- The campaign aligns with the company’s year-round commitment to donate 10 percent of its profits from every case sold to nonprofit causes.
Indiana Fever guard Sophie Cunningham has teamed up with premium hydration brand Once Upon a Coconut to introduce a limited-edition pink can in honor of Breast Cancer Awareness Month. 3 Arts Sports brokered the deal.
From October 1 through December 31, 2026, sales of the special cans will benefit the National Breast Cancer Foundation, funding early detection initiatives, patient navigation, and education programs for affected families.
The initiative carries personal significance for the beverage brand. CEO John Chiorando established the annual effort to honor his daughter Nina’s battle with cancer, tying the product drop to the company’s annual “Be the Change Day” on September 29.
Cunningham, who joined the company as both a brand ambassador and an investor, provided an early preview of the campaign by carrying the pink can during “Pink for Purpose Night” in August.
The campaign builds on an established partnership between the two. Their collaboration began when Sophie Cunningham first teamed up with Once Upon a Coconut to champion healthy hydration, positioning the sharpshooter as a key face of the brand’s clean-ingredient beverage lineup.
Once Upon a Coconut holds a strong history of celebrity and athlete backing, counting entrepreneur Daymond John, NFL champion Rob Gronkowski, and offensive tackle Ronnie Stanley among its prominent stakeholder group.
Cunningham’s commercial portfolio continues to grow alongside her on-court achievements. After joining the Indiana Fever in 2025 and re-signing for the 2026 season, she has served as one of the league’s most dependable perimeter shooters and veteran leaders.
Beyond functional hydration, Sophie Cunningham and Quest Nutrition launched the new protein snack lineup, cementing her status as a high-demand partner in athletic nutrition.
Takeaways
Athlete partnerships are moving far beyond static social media posts and standard product placements. Today’s top WNBA athletes increasingly take equity stakes and direct philanthropic leadership roles in the companies they endorse.
Sophie Cunningham’s collaboration with Once Upon a Coconut illustrates how cause-based campaigns gain authentic traction when an athlete is financially invested as a shareholder and personally involved in community events.
For wellness brands competing against legacy beverage giants, embedding charity models directly into retail products builds genuine trust with conscious shoppers who want their everyday purchases to support vital healthcare resources.
Do cause-marketing campaigns like “Pink for a Purpose” make you more likely to choose an emerging beverage brand over legacy competitors? Which health or wellness categories would you like to see Sophie Cunningham expand into next?
