Celebrity Name: Sophie Cunningham
Brand Name: Quest Nutrition
Deal Type: Brand Ambassador / Product Launch / Social Series Host
Announced: March 4, 2026
Impact: Expands Quest’s presence with younger, performance-minded consumers, builds Cunningham’s on-camera profile
- Quest Nutrition taps WNBA guard Sophie Cunningham to front a new campaign and co-launch its latest protein snack lineup: Quest Stacks Bars and Quest Crispy Protein Chips.
- Cunningham will host “The Grand Try,” a social-first elimination series featuring USA Rugby men’s and women’s national team athletes, spotlighting Quest as their official protein snack partner.
- Cunningham isn’t a first-time collaborator, she’s been a genuine Quest consumer and partner since her early WNBA days, giving the deal strong authenticity.
Quest Nutrition is teaming up with professional basketball player Sophie Cunningham to headline the launch of its new protein snack lineup: Quest Stacks Bars and Crispy Protein Chips.
The Quest Stacks Bars are the brand’s most indulgent offering yet: five-layer bars combining crispy, chewy, gooey caramel, and crunchy textures under a rich chocolate coating. New flavors like Salted Caramel, Brownie a la Mode, and Cinnamon Brown Sugar make these unlike anything Quest has launched before.
On the savory side, the new Crispy Protein Chips bring the satisfying crunch of traditional potato chips with a protein punch: available in Sour Cream & Onion, BBQ, and Sea Salt.
Cunningham, a longtime Quest fan, is set to host “The Grand Try,” a social-first elimination competition series featuring USA Rugby athletes. Quest is the teams’ official protein snack partner, and the series will premiere March 25 on the brand’s social channels.
This isn’t a new relationship. Cunningham’s partnership with Quest began through a friend, and what initially drew her in was the brand’s family-oriented background and genuine care for her as a professional athlete. For Cunningham, this partnership is personal, and it shows.
This deal follows a growing trend of WNBA stars landing major brand partnerships: A’ja Wilson partnered with Nike to launch the ATWO Collection and Kelsey Plum partnered with Talk2Me to launch an AI twin of herself.
Takeaways
This deal is more than just a snack launch, it’s a case study in authentic athlete-brand alignment. Sophie Cunningham isn’t a celebrity just slapping her name on a product. She’s been eating Quest bars for years, and that story resonates loudly with consumers who are tired of hollow endorsements.
What’s also fascinating here is the cross-sport play. Pairing a WNBA star with USA Rugby athletes on a social-first series is a smart move that taps multiple fan bases simultaneously, rugby fans, basketball fans, and fitness enthusiasts, all in one content package built for the scroll.
Would you follow Sophie Cunningham’s content specifically to discover new fitness and nutrition products? Is cross-sport marketing, like pairing WNBA and USA Rugby athletes, the next big content strategy for health brands?
