- Sam Thompson, Made in Chelsea star and 2023 I'm a Celebrity… Get Me Out of Here! winner, has signed with CAA's London creator division for digital representation.
- Thompson co-hosts the chart-topping Staying Relevant podcast with Pete Wicks, which topped the UK charts, surpassed 20 million downloads, and headlined the O2 Arena in 2025.
- He brings over 4.7 million combined social followers across Instagram and TikTok, an active radio presenting role on Hits Radio, and two published books to his name.
- He joins a fast-growing CAA London creator roster, led by Glenn Miller.
Sam Thompson has signed with Creative Artists Agency (CAA) for digital representation. The move, confirmed June 30, 2026, places the British TV personality and content creator inside CAA’s London-based creators division, led by Glenn Miller.
Thompson’s career began on E4’s Made in Chelsea, where he appeared from 2013 to 2021. He won ITV’s I’m a Celebrity… Get Me Out of Here! in December 2023 and now co-presents the companion series I’m a Celebrity… Unpacked alongside Joel Dommett and Kemi Rodgers.
He also hosts a Saturday show on Hits Radio, where he has sat down with names including Brad Pitt, Harrison Ford, and Hugh Jackman.
Away from TV and radio, Thompson co-hosts the Staying Relevant podcast with best friend Pete Wicks. The show hit #1 in the UK podcast charts, has racked up more than 20 million total downloads, and won the Best Podcast TRIC Award in 2025.
Their live UK tour sold out across the country, headlining the O2 Arena in September 2025, while their Staying Relevant book debuted as an instant Sunday Times bestseller in November 2025.
Thompson authored You, Me & ADHD: A Positive Guide to Understanding Your Brilliant Brain, following his 2023 ADHD diagnosis. On social, he holds 3 million Instagram followers and 1.7 million on TikTok.
CAA’s London creator division has been building aggressively. The unit recently added Max Klymenko of the Career Ladder YouTube channel, and in the U.S., it reps creator heavyweights KSI and Dhar Mann.
Thompson’s deal fits the same aggressive growth playbook behind signings like Nailea Devora joining CAA and Valkyrae’s representation deal with the agency, and the momentum seen when Reece Feldman signed with CAA.
Takeaways
This isn’t just a routine agency signing. Sam Thompson has done something genuinely rare: he turned a reality TV background into one of the most multi-layered creator portfolios in British entertainment.
TV presenter, radio host, bestselling author, podcast heavyweight, arena live act, all built in under five years. CAA isn’t signing a celebrity; it’s signing a content ecosystem.
What makes this move significant is the timing. CAA’s London creator division is clearly in a land-grab moment, and Thompson is exactly the kind of talent that tips a division from interesting to essential.
He brings established mainstream credibility (I’m a Celebrity, ITV), a loyal digital fanbase, a proven live revenue stream (arena tours), and genuine cross-sector reach. That’s a rare combination, and CAA knows it.
Will CAA use Thompson’s platform to push him into U.S. digital markets, where his ADHD advocacy and mainstream warmth could build a whole new audience? Is CAA’s London creator division becoming the definitive home for British cross-platform talent, and who’s the next big signing?
