- ACM and CMA award-winning country artist Riley Green has joined Pack Provisions, Field & Stream Pet Food Co.'s active dog nutrition line, as an investor, brand ambassador, and collaborator.
- Pack Provisions is formulated specifically for active, working, and sporting dogs, offering dry and wet food, treats, and supplements; it is available nationwide at Tractor Supply stores and online.
- Green, an Alabama native and lifelong outdoorsman, brings personal credibility to the deal, his corgi Carl rides along on tour while his bird dog Jazz joins him on hunts.
- This marks Pack Provisions' first major celebrity partnership since the brand launched in October 2025, with Field & Stream having previously attracted Morgan Wallen as an investor at the parent brand level in early 2024.
Field & Stream Pet Food Co. announced on May 12, 2026, that ACM and CMA award-winning artist Riley Green is joining its Pack Provisions dog food line as an investor, ambassador, and collaborator.
Green, an Alabama native known for hunting and fishing, brings authentic outdoor credibility to the brand. His corgi Carl tours with him, while bird dog Jazz accompanies him on hunts.
“Pack Provisions is a natural fit because it’s about the same things I’m interested in and the lifestyle I live,” Green said. William Broun, President and CEO of Field & Stream Pet Food Co., called Green a natural partner for a brand built around active dogs and the outdoors. Pack Provisions, available at Tractor Supply and online, covers dry and wet food, treats, and supplements.
This follows a wider trend of artists investing in lifestyle-aligned brands, similar to how Jon Bon Jovi partnered with energy brand Gorgie and how Quavo and Shay Mitchell took equity stakes in OneOff.
On the music front, Green is riding serious momentum. He kicked off 2026 with back-to-back No. 1 hits, “Don’t Mind If I Do” with Ella Langley and “Worst Way,” making him the first country artist to achieve consecutive solo-written chart-toppers since Taylor Swift.
He recently dropped “If I Don’t Leave I’m Gonna Stay” with Carly Pearce and is currently on his 2026 Cowboy As It Gets Tour, with upcoming festival dates at CMA Fest and Gulf Coast Jam.
Beyond Pack Provisions, Green has also recently partnered with Black Rifle Coffee Company (February 2026) and carries ongoing deals with Busch Light and CAT Construction.
For Pack Provisions, Green is their first celebrity ambassador since the brand launched in October 2025. Prior to this, parent brand Field & Stream had already attracted Morgan Wallen as an investor in January 2024, signaling the outdoor lifestyle brand’s deliberate strategy of partnering with country music’s biggest names.
Takeaways
This deal is a textbook example of authentic brand-artist alignment, and that’s exactly what makes it compelling. Green doesn’t just lend his name here; he literally travels with one of his dogs and hunts with another. That’s not a talking point, that’s lived experience, and it’s rare.
For Pack Provisions, landing a chart-topping artist at the height of his commercial peak, just months after the brand’s launch, is a major credibility boost in a crowded pet food market.
For Green, taking an equity stake (not just an ambassador check) tells you he actually believes in where this brand is going. Country music and the outdoor-sporting lifestyle audience overlap heavily, which makes this one of the more strategically sound pairings in recent memory.
Does Green’s genuine outdoorsman identity make this feel more trustworthy than a typical celebrity endorsement and does that actually move product? With the pet food industry booming, will more country artists follow Green’s lead and move into the pet and outdoor lifestyle space as investors?
