- RiFF RAFF has signed with 33 & West for worldwide live music and touring representation, with agent Daniel McCartney leading the deal.
- He continues with Arie Deutsch for day-to-day management.
- The Houston rapper moves off his prior agency setup, where he was repped by Calen Schaefer at Alfa Influence and, before that, Greg Fischman at DATA.
- The signing extends 33 & West's active 2026 roster additions, which include Offset, Tony Dabas, and Strawberry Milk Cult.
RiFF RAFF has signed with 33 & West for worldwide booking representation, with Daniel McCartney stepping in as his primary agent for live music and touring. The Houston-born rapper continues with Arie Deutsch on the management side.
The move takes RiFF RAFF off his previous agency setup, where he was most recently represented by Calen Schaefer at Alfa Influence and, before that, Greg Fischman at DATA.
McCartney brings a decade of major-agency experience from UTA, where he worked with acts including Young Thug, Demi Lovato, and Burna Boy, before joining 33 & West in late 2023.
On the music side, RiFF RAFF released his latest album, Welcome to Shaolin, in January 2025 via Castles of Chrome and Black 17 Media, featuring guest spots from Wiz Khalifa, Yung Lean, Bladee, Logic, and E-40.
He supported the project with his Houses Way In Tour earlier this year and hit the stage at the Lyrical Lemonade Summer Smash festival in Bridgeview, Illinois this June.
33 & West, co-founded in 2018 by JJ Cassiere, Matt Pike, and Dan Rozenblum, has been on an aggressive signing run through 2026, recently adding Offset, Tony Dabas, and Strawberry Milk Cult to its expanding roster.
With McCartney’s major-agency touring background and 33 & West’s fast-growing independent infrastructure, the pairing sets RiFF RAFF’s chaotic, festival-ready live show up for a fresh push heading into the second half of the 2026 touring season.
Takeaways
This one fits a pattern we keep seeing in 2026: seasoned major-agency talent landing at lean, founder-run independent shops that can move fast without corporate red tape.
For 33 & West, RiFF RAFF is another genre-spanning bet, following recent additions in hip-hop (Offset), comedy (Tony Dabas), and indie rock (Strawberry Milk Cult). For RiFF RAFF, going worldwide with representation could open doors his North America-heavy club circuit hasn’t fully tapped.
Could worldwide representation finally push RiFF RAFF into a real overseas touring run? Does adding Offset and RiFF RAFF signal 33 & West is angling for bigger hip-hop festival slots?
