- Nobody's Child has reunited with British actress and model Poppy Delevingne for a second co-designed summer capsule collection titled A New Evening, which launched on May 28, 2026.
- The limited-edition range spans summer occasionwear (dresses, jumpsuits, tops, and tailoring) with prices running from £59 to £200, and every piece named after someone personally close to Delevingne.
- Each product carries a digital product passport (DPP), surfacing key supply chain and environmental impact data directly to shoppers, a hallmark of Nobody's Child's sustainability approach.
- The duo's first collaboration, a festival-inspired drop in summer 2025, featured standout bestsellers like a crochet mini dress and a leopard print maxi, both of which sold out almost immediately.
Nobody’s Child and Poppy Delevingne are back for a second summer run with A New Evening, a limited-edition capsule collection billed as being “designed for every summer invitation.”
Set against the clean lines of mid-century architecture and golden hour warmth, the campaign captures modern eveningwear through an effortless lens, pieces described as “timeless yet modern, elevated yet easy.”
Delevingne co-designed the range closely with the Nobody’s Child team and personally named each piece after people closest to her.
The second collection marks a clear tonal shift from its predecessor, trading the 70s-inspired, Worthy Farm bohemian energy for polished summer occasion wear, with modern florals, polka dots, and satin slip dresses leading the edit.
This isn’t an isolated partnership move for Delevingne. The model-actress has an active endorsement portfolio that includes Bulgari (since October 2023) and fragrance house Jo Malone (since June 2018), reflecting her reach across luxury and lifestyle categories.
For Nobody’s Child, celebrity co-creation is a proven engine. The brand’s collaboration history spans Fearne Cotton‘s Happy Place, now into its fourth collection, along with tie-ups with Elizabeth Scarlett, Louise Thompson, and print brand Lisou.
This model mirrors what major fashion houses are doubling down on globally: just as Julia Garner and Antonio Banderas fronted Loewe’s 180th Anniversary Campaign, personality-led campaigns are fast becoming the industry’s most reliable conversion tool.
Similarly, the multi-film approach Sarah Pidgeon took with Balenciaga’s Fall 2026 campaign shows how brands are leaning deeper into talent-driven storytelling.
Takeaways
The A New Evening campaign is a textbook case of a brand knowing exactly what works, and pressing repeat. Nobody’s Child isn’t just borrowing Delevingne’s name; they’re building a co-creative relationship deep enough to span multiple collections, each with its own distinct identity. That’s harder to fake and harder for a competitor to replicate.
For Delevingne, returning to the same brand a second time signals genuine brand alignment rather than a one-off cheque, and post-motherhood (she welcomed her daughter in May 2025), this kind of considered, values-adjacent partnership plays well for her evolving public image.
The sustainability angle (digital product passports, traceable supply chains) also adds commercial substance to what could otherwise read as a straightforward fashion drop.
With two successful collections under their belt, could Poppy Delevingne and Nobody’s Child be building toward a longer-term creative director-style relationship? With Delevingne’s personal branding maturing post-parenthood, which luxury or lifestyle category would be the sharpest next move for her endorsement portfolio?
